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Do you have facial recognition disorder?

Symptoms: you can't remember a face but you can pick out a particular black cow at a hundred yards.

Jerry Crownover

January 5, 2016

3 Min Read

Facial Recognition Disorder—it's real—and I have it.

My wife has suspected my affliction for several years, because we could be watching a movie starring some famous actor or actress that everyone in the world knows and, depending on their hair style or costume, I wouldn't recognize them. For a few years, I'm sure she simply thought I was stupid, but has now come to realize I have a legitimate reason for being unable to readily identify people that I should know.

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Until a couple of years ago, I always thought the diagnosis was merely more psycho-mumbo-jumbo. It was at that point, when I was attending a funeral, I was spoken to by someone I didn't recognize. His voice, however, was familiar and I soon realized I was talking to someone that I see every day of the year and have coffee with every morning. Because it was the first time I had ever seen him without his hat, and in surroundings where I didn't expect to see him, his face did not even ring a bell in my brain. Sorry, Ron.

A few months later, I was eating at a restaurant when an attractive lady came over and started talking to me as if she had known me for a lifetime. I'm sure I looked panicked as my mind raced with thoughts of…Is she an old girlfriend? Was she a student from long ago? Do I owe her money? Finally, and awkwardly, she stated, "You don't know who I am, do you?"

I was so embarrassed to admit that I did not, and I was even more embarrassed when she told me who she was and I realized that I had known both her and her husband for more than 20 years and considered them good friends. But, because we were away from where I normally see her, and the encounter was unexpected, my mind drew a blank. Sorry, Theresa.

Last week, while attending a livestock auction, a young man came over and said, "Hi, Jerry. How've you been?" I tried to fake it but, once again, I didn't have the slightest clue to whom I was talking. Sensing my confusion, he introduced himself and I was once more, red-faced. I have known him and his parents forever, ever since he was a youngster in 4-H with my sons. Sorry, Keith.

When I returned from the sale and told my wife about yet another failure-to-know situation, she commented, "I know you have a problem, but I can't understand how you are unable to recognize a human face, yet with at least a hundred cows that are all black, you can identify and every one from a quarter-mile away."

"Well," I answered, "they call it Facial Recognition Disorder, not Cow Recognition Disorder. I'd be in a heck of a predicament if I couldn't identify my own cows." Then, after noticing Judy had gone to the salon and gotten a haircut, while I was at the auction, I added, "And just who are you?"

About the Author

Jerry Crownover

Jerry Crownover wrote a bimonthly column dealing with agriculture and life that appeared in many magazines and newspapers throughout the Midwest, including Wisconsin Agriculturist. He retired from writing in 2024 and now tells his stories via video on the Crown Cattle Company YouTube channel.

Crownover was raised on a diversified livestock farm deep in the heart of the Missouri Ozarks. For the first few years of his life, he did without the luxuries of electricity or running water, and received his early education in one of the many one-room schoolhouses of that time. After graduation from Gainesville High School, he enrolled at the University of Missouri in the College of Agriculture, where he received a bachelor's degree in 1974 and a master's of education degree in 1977.

After teaching high school vocational agriculture for five years, Crownoever enrolled at Mississippi State University, where he received a doctorate in agricultural and Extension education. He then served as a professor of ag education at Missouri State University for 17 years. In 1997, Crownover resigned his position at MSU to do what he originally intended to after he got out of high school: raise cattle.

He now works and lives on a beef cattle ranch in Lawrence County, Mo., with his wife, Judy. He has appeared many times on public television as an original Ozarks Storyteller, and travels throughout the U.S. presenting both humorous and motivational talks to farm and youth groups.

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