Folks who know Jimmy Webb know it isn't hard to get him to talk, and that's a good thing. He's worn many leadership hats serving the cotton industry over the years, most recently as chairman of The Cotton Board, which approved an $80 million budget for Cotton Incorporated a few weeks back.

We went to Jimmy's farm last week. The cotton pickers were about to kickoff harvest by the way. We talked to him about that money and what it is targeting. And, yes, the pandemic came up but so did a step growers can take to help ensure their crops stays attractive to retailers.