Farm Progress

Finance First: How to compete with the big guys

There are ways to ‘sweeten the pot’ with landlords, even if you don’t have a lot of cash.

Darren Frye, CEO

March 13, 2017

2 Min Read

I’m a 24-year-old farmer. It’s tough to compete with other farmers in my area who are paying big bucks for rent, because I don’t have the cash. What can I do to get more land? — S.T., Indiana

For farmers of any age, attempting to compete by bidding top dollar can be a risky strategy, especially in the current ag economy. Make yourself as competitive as possible. You can “sweeten the pot” for landlords, even if you don’t have a lot of cash.

Make a list of your strengths. How is your farm unique? What do you bring potential landlords above and beyond cash rent? What do your current landlords say they like about what you do? Perhaps you’re dedicated to careful land stewardship. Maybe your passion for farming outshines competitors. Determine your top five strengths.

Next, find out what potential landlords in your area value. They may prize other aspects besides money, such as a trusted, loyal partnership with their tenant. Consider surveying area landlords to learn their opinions and concerns.

Get creative when there’s an opportunity and offer landlords an alternative type of lease arrangement. Demonstrate how a flex cash rent lease (base rent, plus a bonus) may have more value than other types because it offers the landlord the chance to participate in greater upside.

Show landlords you’re willing to think outside the box. They may become more willing to take a chance on a forward-thinking farmer who happens to be just starting out. Plus, some states offer tax benefits to landlords who rent ground to a young farmer.

Make informed, logical financial decisions throughout the year, so you’ll be in a good place to take action. If you’d like some help evaluating new opportunities or putting together alternative lease agreements, consider working with an ag finance adviser.

Frye is president and CEO of Water Street Solutions. Email questions to [email protected]. All questions and responses will be printed or published online as anonymous

About the Author(s)

Darren Frye

CEO, Water Street Solutions

Darren Frye grew up on an innovative, integrated Illinois farm. He began trading commodities in 1982 and started his first business in 1987, specializing in fertilizer distribution and crop consulting. In 1994 he started a consulting business, Water Street Solutions to help Midwest farmers become more successful through financial analysis, crop insurance, marketing consulting and legacy planning. The mission of Finance First is to get you to look at spreadsheets and see opportunity, to see your business for what it can be, and to help you build your agricultural legacy.

Visit Water Street Solutions

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