Sponsored By
Farm Progress

Why is John Deere going to CES?

One of the largest trade shows in the country focused on new technology, has included the farm equipment maker since 2019.

Willie Vogt

December 30, 2022

There’s a question that’s popped up in the last few years for John Deere: Why do they exhibit at CES? The trade show, once known as the Consumer Electronics Show, is more often associated with televisions and computers. But these days that show has evolved to engage all levels of society, including agriculture.

Jon Ebert, manager, North American public and industry relations, discussed the move in the latest episode of Around Farm Progress. The company had been at CES in a smaller way before 2019, but that year the company had a bigger exhibit, and has been at the show ever since, even with a significant virtual presence during the pandemic 2021 show. Ebert shares the reason behind attending, and discusses another first for the company when the show opens on January 5, 2023. Give it a listen.

Related: Sharing ag innovation story beyond the farm

If this is the first time you've listened to the podcast, please ‘like’ and ‘subscribe.’ If you want to use another podcast source you can listen (and subscribe) on Apple, Amazon Music and Spotify.

More podcasts and coverage

Beyond Around Farm Progress we've got more podcasts to share. Check out all our podcast links at FarmProgress.com/farm-progress-podcasts to keep up on not only Around Farm Progress but daily updates from Max Armstrong, and more.

And if you want quick access to top news from Farm Progress, sign up for our mobile text service by texting FARM to 20505. Note that there may be a text or data cost for using the service.

Farmers are getting their information in new ways. Farm Progress is a leader in reaching them as needed. From top magazines around the country to one of the first agriculture-focused mobile apps from Farm Futures, to the leading television presence with This Week in Agribusiness, the company covers all media for agriculture.

Comments or questions? Just send a note to [email protected].

About the Author(s)

Willie Vogt

Willie Vogt has been covering agricultural technology for more than 40 years, with most of that time as editorial director for Farm Progress. He is passionate about helping farmers better understand how technology can help them succeed, when appropriately applied.

Subscribe to receive top agriculture news
Be informed daily with these free e-newsletters

You May Also Like