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Kinze, Beck's Hybrids to Market Multi-Hybrid Planter in Eastern Corn BeltKinze, Beck's Hybrids to Market Multi-Hybrid Planter in Eastern Corn Belt

Unique marketing approach for equipment company: link sales to seed company support.

Tom Bechman 1

August 18, 2014

2 Min Read

Kinze recently announced that it would produce a limited number of electric-drive planters with multi-hybrid capability for 2015. The multi-hybrid concept involves the ability to change hybrids on the go during passes in the field to better match hybrids to various soil types in the field. The planter can accept two hybrids at any one time, and switch from planting one to the other when directed to by the computer controller in the cab. It reads prescriptions from a map prepared by the farmer, seed rep, a consultant or any combination of these people.

Related: Kinze Continues Progress on Electric Multi-Hybrid Planter


Kinze made news again recently when it announced that Beck’s Hybrids would be the exclusive company for placing the planters in certain key states, including Indiana. The states are in the eastern Corn Belt. One reason for the agreement officials say is because Beck’s has been so instrumental in developing the concept from the beginning.

The idea began to get traction two years ago when Jason Webster, Beck’s Central Illinois Practical Farm Research Director, Downs, Ill., rigged a Kinze planter to change hybrids on the go. He did that using two sets of boxes and row units. The new planter designed by Kinze has seed in different boxes, naturally, but drops seed of either hybrid down the same tube.

Webster designed a series of test plots that first year, and again in 2013, to demonstrate a yield advantage for switching hybrids. In Beck’s two years of on-farm research, an average of 9.5 bushels per acre was achieved in corn.

To participate in the offer, farmers need to contact Becks Hybrids and complete an application to be considered for a planter by August 25. Beck’s and Kinze wills elect eligible farmers. Kinze will work with those who are selected to complete details on pricing. A Becks representative will work with each buyer of the planter in setting up management zones and writing seed prescriptions for each field.

About the Author(s)

Tom Bechman 1

Editor, Indiana Prairie Farm

Tom Bechman is an important cog in the Farm Progress machinery. In addition to serving as editor of Indiana Prairie Farmer, Tom is nationally known for his coverage of Midwest agronomy, conservation, no-till farming, farm management, farm safety, high-tech farming and personal property tax relief. His byline appears monthly in many of the 18 state and regional farm magazines published by Farm Progress.

"I consider it my responsibility and opportunity as a farm magazine editor to supply useful information that will help today's farm families survive and thrive," the veteran editor says.

Tom graduated from Whiteland (Ind.) High School, earned his B.S. in animal science and agricultural education from Purdue University in 1975 and an M.S. in dairy nutrition two years later. He first joined the magazine as a field editor in 1981 after four years as a vocational agriculture teacher.

Tom enjoys interacting with farm families, university specialists and industry leaders, gathering and sifting through loads of information available in agriculture today. "Whenever I find a new idea or a new thought that could either improve someone's life or their income, I consider it a personal challenge to discover how to present it in the most useful form, " he says.

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