Trimble is consolidating three of its agriculture software products—Connected Farm, Farm Works Software and Agri-Data solutions—into one farm data management platform:  Trimble Ag Software. This tool offers customers a desktop, web-based and mobile-enabled agricultural software.

Amid the current shift toward precision agriculture practices, farmers are also running into hurdles with technology integration. When farmers mix precision ag hardware and software with third-party vendors, the results can lead to lost time due to data re-entry, USB data transfer or multiple support entities. To combat these barriers, Trimble Ag Software seamlessly integrates with its hardware solutions as well as with other third-party manufacturers using Trimble's API. By using one technology platform, supported by a global Trimble Vantage distribution network, farm data can now flow wirelessly across the entire farm and to trusted advisors. This provides timely crop input recommendations and eliminates data re-entry, saving time and reducing potential errors.

"In the consumer smartphone market, people are looking for hardware and software that works well together and makes life easier—the same is true for farmers," said Benjamin Allen, enterprise solutions manager for Trimble's Agriculture Division. "Agricultural technology can be very complex and farmers are adopting solutions that ease data transfer and provide enhanced mobile functionality."

For J.R. Simplot Company, Trimble Ag Software is an ideal solution. "Trimble understands our world, and that is very important to us," said Craig Holcombe, senior director of Procurement of J. R. Simplot Company's North American Food Group. "Today, people are asking, 'What is the story behind our food?' and 'Where is our food coming from?' Tracking information all the way back to the farm and the agronomic practices used by the farmer is an opportunity to provide our customers with that information."

Source: PRNewswire