The final tally is in from October’s “Pink at the Pump” campaign: Iowa drivers raised over $20,000 for breast cancer research by choosing E15 ethanol at the pump.  

The Pink at the Pump campaign is co-sponsored by the Iowa Renewable Fuels Association (IRFA) and the Iowa Corn Promotion Board (ICPB). 

Across the state, 74 retail stations donated 3 cents of every gallon of Unleaded 88 sold in October to the National Breast Cancer Foundation (NBCF) and The Hormel Institute. Unleaded 88, also known as E15, contains 15% ethanol and is approved for use in all 2001 and newer vehicles.

Record number of stations

“We are thrilled that the 2019 Pink at the Pump campaign featured a record number of participating stations and raised a record-breaking amount of funds for such a worthwhile cause,” says Cassidy Walter, IRFA communications director.

“Pink at the Pump is an exciting promotion because not only does it support such important research and services, but it shines a light on the fact that biofuel blends like Unleaded 88 are reducing the amount of toxic emissions coming out of the tailpipes of cars and other motor vehicles, and helping to keep our air cleaner and healthier to breathe,”  Walter says.

NBCF provides help to people affected by breast cancer through early detection, education and support services. The Hormel Institute is a global, cutting-edge research facility with a seven-decade history of making significant scientific discoveries on better ways to prevent, detect and treat cancer.   

Choose Unleaded 88 

“We truly appreciate every consumer who chose homegrown Unleaded 88 at the pump during our annual October fundraiser to fight cancer,” says Kelly Nieuwenhuis, ICPB director and farmer from Primghar in northwest Iowa. “Through Pink at the Pump, Iowa motorists were able to support cleaner-burning fuels and help combat breast cancer.

“The monetary donations collected go toward funding breast cancer research and support. As we kick off the new year, we encourage consumers to continue selecting Unleaded 88 because using more ethanol reduces your exposure to harmful, cancer-causing chemicals and toxins, and it is better for the environment.” 

Source: IRFA, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information