The National Cattlemen's Beef Association's Cattlemen's College series will kick off its 23rd year Jan. 26-27, 2016 in San Diego, Calif.

Sponsored by Zoetis, the Cattlemen's College will feature speakers and live animal demonstrations.

"Cattlemen's College is a great opportunity for producers from all parts of the country, all ages, and all operations to learn from leading industry experts and their fellow cattlemen and women," said NCBA President Philip Ellis. "Never has producer education been more important in our industry, and if applied, the principals discussed in this program will add value to your operation."

The National Cattlemen's Beef Association's Cattlemen's College series will kick off its 23rd year Jan. 26-27, 2016 in San Diego, Calif.

Cattlemen's College will start off on Jan. 26 as industry experts Dr. Dave Daley, Don Schiefelbein, Patsy Houghton and Tom Brink, with Dr. Tom Field will discuss the "Whole Herd Makeover: Cowboy Style."

Topics will range from expanding your cowherd with a vision, to genetics and animal health. This session will also feature live cattle demonstrations as these topics are explored in-depth. The day will conclude with a California Fresh Reception, showing off the bounty of California's agricultural products and produce, sponsored by Zoetis.

Jan. 27 will start with a general session hosted by Dr. Robert Fraley, Executive Vice President and Chief Technology Officer for Monsanto, who believes the challenge to feed a growing world population will take collaboration and a greater focus on maximizing the use of resources.

Fraley will share his outlook and thoughts on how agriculture will meet those goals. Following the general session and throughout the morning, attendees will have a choice of five key topic areas for hour-long breakout sessions. These breakouts will focus on cattle health, nutrition, hot industry topics, business development, production and how to seize future opportunities.

During lunch, attendees will have another chance to follow up with the day's speakers and ask questions.

Early registration for Cattlemen's College ends Jan. 4, 2016. Registration includes all Cattlemen's College sessions and the reception. A complete schedule and registration information are available online at beefusa.org.