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Mike Opperman to lead National Dairy Shrine

David Selner to retire July 31 after serving as National Dairy Shrine executive director for 13 years.

July 21, 2020

2 Min Read
Two Holstein cows in a field
NATIONAL DAIRY SHRINE: During David Selner’s tenure, NDS saw growth in its scholarship program and renovations to the National Dairy Shrine Museum. Peter Cade/Getty Images

Mike Opperman will become executive director of the National Dairy Shrine on Aug. 1, succeeding David Selner, who is retiring July 31.

Opperman comes to National Dairy Shrine with more than 30 years of experience in the dairy and agriculture industry, including 15 years with the marketing communications agency Charleston-Orwig and nearly four years as director of dairy content for Farm Journal. He currently owns his own communications and public relations firm, Black Dirt Communications, in Fort Atkinson, Wis.

“Dr. Selner has worked tirelessly for National Dairy Shrine throughout his career, especially over these last 13 years as executive director. His passion and knowledge of the dairy industry is second to none,” says Nate Janssen, National Dairy Shrine board president. “We knew the day would come when Dr. Selner would want to retire, and we are confident that Mike, with his extensive industry experience, will continue to build on the strong foundation laid by Dr. Selner.”

Selner took over leadership of National Dairy Shrine in 2008. During his tenure, National Dairy Shrine has seen significant growth, including the number and value of scholarships awarded to young people. In addition, Selner oversaw renovations to the National Dairy Shrine Museum to improve educational opportunities and the visitor experience.

“I have considered it a great honor to serve as the NDS executive director,” Selner says. “I believe that NDS mission goals have evolved, improved and grown over the last several years, but it is now time to move forward with a younger executive director with new enthusiasm and ideas.”

Headshot of Mike Opperman

“I’m humbled to be chosen as executive director and follow in a long lineage of dairy dignitaries that have held this position,” Opperman (pictured) says. “The National Dairy Shrine has a rich history, and I look forward to preserving that tradition with a focus toward future development and improvements that fit the mission and vision of the organization.”

The office headquarters for National Dairy Shrine will transfer from Denmark, Wis., to Fort Atkinson, Wis., on Aug. 1. The new contact information for the NDS office is: National Dairy Shrine, P.O. Box 68, Fort Atkinson, WI 53538; phone: 920-542-1003.

Source: National Dairy Shrine, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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