In Max’s book coming out this summer, Stories of the Heartland, he shares some encounters with colorful characters, including a cattleman named Bill Couch who he spent time with before his broadcast career started. His entire life, Bill was a cattleman and made an impact across the U.S. cattle industry. He judged some of the biggest cattle shows, earned ribbons and hardware at others and mentored 4-H kids.

Max Armstrong's Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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