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Educating end-users in Taiwan

U.S. Grains Council participates in USDA's first-ever trade mission to Taiwan.

May 6, 2019

3 Min Read
Four men standing in front of banner during trade mission.
U.S. Grains Council

U.S. Grains Council members and staff participated in a recent trade mission to Taiwan to engage targeted Taiwan customers, connect them with U.S. suppliers to capture additional demand for products like U.S. dried distiller’s grains with solubles and encourage increased ethanol use.

Two U.S. Grains Council members, both sellers of U.S. corn and DDGS, joined nearly 50 other U.S. agribusinesses and farm organizations on the USDA’s first-ever trade mission to Taiwan, conducted April 22 to 25. USDA Foreign Agricultural Service Administrator Ken Isley led the mission that focused on targeted business-to-business meetings and in-depth briefings on market opportunities.

“Taiwan and the United States have a long-standing and favorable business relationship,” Isley said. “Taiwan is an import-dependent economy and has a real affinity for U.S. ag products because of their quality, affordability and safety. What that adds up to is excellent opportunities for American exporters.”

The U.S. Grains Council established an office in Taiwan in 1973, focusing on technical programs that help feed millers and livestock and poultry producers manage their operations efficiently and use U.S. feed grains effectively. Taiwan imports nearly all of its local feed demand, primarily for swine and poultry, and Taiwan is consistently a top-five importer of U.S. agricultural and related products, particularly for U.S. coarse grains and co-products.

Taiwan regularly ranks in the top 10 U.S. corn importers and the United States maintains 75% market share. Thus far in the marketing year (September 2018-February 2019), Taiwan has purchased 1.1 million metric tons (43.3 million bushels), more than triple the same time period last marketing year.

Taiwan is also a significant market for U.S. DDGS and the United States accounts for 95% of the DDGS imported by almost all large feed mills in Taiwan. Taiwan has purchased nearly 112,000 tons so far in 2018/2019.

USGC Taiwan Director Michael Lu had individual meetings with the two DDGS suppliers, both USGC members, on the trade mission as well as a government official from Nebraska to update them on the Taiwan market and the Council’s program. The Council also invited the top five U.S. corn and DDGS importers in Taiwan to meet with the USGC members.

“These customers import roughly 30% of total Taiwanese corn imports and represent half of overall DDGS demand in Taiwan,” Lu said.

Taiwan is considered a mature market, meaning the United States maintains a large share of the market, but the Council is continuing to grow the market through working with U.S. agribusinesses to supply consistent product quality, educate Taiwan end-users on how to increase inclusion rates of DDGS and exploring opportunities to promote value-added products like high protein DDGS or increase price competitiveness.

New demand potential also exists in Taiwan for ethanol. During the trade mission, Lu talked to Isley one-on-one about the Council’s ethanol promotion program, which focuses on educating Taiwanese policy makers about ethanol’s advantages to air quality, for increasing bioenergy supplies and in meeting the country’s commitments to reducing greenhouse gas emissions. Additional meetings between U.S. and Taiwanese government officials took place during the trade mission to further discuss ethanol use in Taiwan.

“The Council has a long history in Taiwan and has worked in virtually every area of policy, trade, demand building and marketing,” Lu said. “We continue to provide our trading partners with updated results of research projects and quality and the needed information and technology to help increase exports of U.S. coarse grains and co-products.”

Source: U.S. Grains Council, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset. 

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