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Compeer Financial CEO pleased with farmers’ financial health

Rod Hebrink advises farmers, including dairy producers, to use futures.

Fran O'Leary, Wisconsin Agriculturist Editor

September 9, 2019

2 Min Read
Rod Hebrink at podium
MANAGEMENT IS KEY: Compeer Financial President and CEO Rod Hebrink says one characteristic that often separates successful farmers from the average is management.

Rod Hebrink, president and CEO at Compeer Financial, discussed the financial health of Wisconsin, Illinois and Minnesota farmers during a visit to the Farm Progress Show in Decatur, Ill., on Aug. 28.

“From a lender’s perspective, we have been pleasantly surprised with farmers’ overall financial health,” Hebrink said. “Most farmers will be able to continue farming.” However, he noted, dairy farmers are in a much weaker financial position than corn and soybean growers.

“The period of profitability for dairy producers was 2013 and 2014,” Hebrink said. “For the last four or five years, we have been in a downturn. We’ve had some shallow losses. As a result, many producers have been living off their reserves. In the past year, we’ve seen a number of dairy farmers of all ages exit the industry.”

Although milk prices have been steadily rising since February and have returned to a profitable level for most, Hebrink said it will take time for dairy farmers to catch up. He noted that dairy farmers will continue to exit dairying, but at a slower pace. Wisconsin lost 700 dairy farms in 2018. The Dairy State has been losing between two and three dairy farms per day so far in 2019.

“Wisconsin lost 10% of its dairy farmers in the past year,” Hebrink said. “Many are making the decision to exit farming on their own; others who have discontinued dairying are grain farming now. Some are also raising beef.”

Prevented planting

Hebrink said low interest rates have been a positive for all borrowers.

He said the cold and very wet spring was a challenge for many farmers. “We did a lot of educational programs last spring to help them decide if they should take prevented planting,” Hebrink said. “Every farm is in a different position. We worked with them to help them decide.”

He noted that one characteristic that often separates successful farmers from the average is management. He said top farmers focus on managing operating costs all year long and making prudent marketing decisions.

“That all takes discipline,” Hebrink explained. “December corn futures hit $4.75 per bushel in June. Some waited for it to go higher, and a small percentage locked in a profit. But that’s the discipline it takes.”

Hebrink believes most grain farmers are excellent producers. “Most of them really know how to grow crops, and they do a great job,” he said. “The differentiator is how well do they manage?”

Hebrink said more grain farmers use futures than dairy farmers. “Dairy farmers need to do that, too,” he said. “Milk prices have come up through the year. The fundamentals are there for dairy farmers to lock in a profit.”

Hebrink also advised dairy farmers to sign up for the Dairy Margin Coverage Program at their local Farm Service Agency office if they haven’t done so already. Sign-up ends Sept. 20.

“The new program will make significant payments,” he said.

About the Author(s)

Fran O'Leary

Wisconsin Agriculturist Editor

Even though Fran was born and raised on a farm in Illinois, she has spent most of her life in Wisconsin. She moved to the state when she was 18 years old and later graduated from the University of Wisconsin-Whitewater with a bachelor's degree in journalism.

Fran has 25 years of experience writing, editing and taking pictures. Before becoming editor of the Wisconsin Agriculturist in 2003, she worked at Johnson Hill Press in Fort Atkinson as a writer and editor of farm business publications and at the Janesville Gazette in Janesville as farm editor and feature writer. Later, she signed on as a public relations associate at Bader Rutter in Brookfield, and served as managing editor and farm editor at The Reporter, a daily newspaper in Fond du Lac.

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