Farm Progress

5 questions to ask to determine if it's time to grow the farm

Opportunities may abound, but clear evaluation is key.

Darren Frye, CEO

July 24, 2017

3 Min Read
Design-Pics/Thinkstock

Many farm leaders often wonder whether it may be time to take on a new opportunity and grow the farm. That could be in terms of growing in acres or by diversifying the operation and starting a new side venture.

There are many reasons they may be considering growth. The farm might need to grow out of necessity as additional family members return, with more families relying on the farm as a primary source of income. Maybe it’s just a long-term goal for the farm.

It could be an entrepreneurial thirst – a desire to start a new side opportunity that will allow for additional growth, beyond trying to grow the farm by adding acres.

Another reason might be some previously unrealized efficiencies that could be achieved by growth – whether in acres or through an opportunity to diversify. Assets the farm already has, such as equipment or even current employee knowledge, can be tapped or put to greater use within the new opportunity.

Maybe it’s an opportunity you never expected to come up – and it comes knocking right at your door.

Get clear

But here’s the real question when it comes to growth and deciding whether it’s time to grow the farm in some way: How do you know? How do you know when it’s the right time to grow the farm?

This can be a tough question to answer. It requires quite a bit of analysis and evaluation. Below are five things to think through when you’re considering whether it’s time to grow the farm – through the more traditional route of adding acres or by diversifying the farm in some way.

Five questions for growth

  1. Are we operating as efficiently and effectively as possible in all areas of our current business or businesses? This is important to consider first. Often, a farm can make a bigger difference by focusing on increasing efficiency within the current operation rather than pursuing an additional opportunity. Consider how you might determine the level of efficiency your operation is currently achieving. What are some areas to work to become more efficient in?

  2. Why do we want to grow our operation? Why right now? It’s always a good idea to have a clear understanding of the real reasons you want to pursue growth – that helps keep from falling into the trap of ‘growth for growth’s sake.’ Listing out your reasons and then taking time to consider and evaluate them can help you get clear on the ‘why’ before you dive in.

  3. How well does the new opportunity fit into our long-term goals for our operation? This question goes along with the one before it. Take the long-term goals for the farm into account, and look at the opportunity in light of those goals. Determine the level of alignment between them. Will the new opportunity help achieve those goals, or make it more difficult?

  4. Why do we want to pursue this particular opportunity? What makes it stand out for us? Get clear on what makes this chance to grow the operation unique or special. You could compare it to other growth opportunities, whether real or theoretical, to help figure this out.

  5. How much time and attention have we given to analyzing the potential return and revenue for the new opportunity? Have we been realistic in our estimates? It’s important with any growth opportunity – particularly with land, but with other ventures as well – to thoroughly commit to analyzing this carefully, to get a financial understanding of whether the investment may be worth it or not.

When you’re considering growing your farm in some way, it can be helpful to have the perspective of a third party advisor, who understands both your farm and ag in general. You may want to get in touch with our advisors to talk through these questions as you decide whether now is the time to grow your farm.

The opinions of the author are not necessarily those of Farm Futures or Farm Progress.

 

About the Author(s)

Darren Frye

CEO, Water Street Solutions

Darren Frye grew up on an innovative, integrated Illinois farm. He began trading commodities in 1982 and started his first business in 1987, specializing in fertilizer distribution and crop consulting. In 1994 he started a consulting business, Water Street Solutions to help Midwest farmers become more successful through financial analysis, crop insurance, marketing consulting and legacy planning. The mission of Finance First is to get you to look at spreadsheets and see opportunity, to see your business for what it can be, and to help you build your agricultural legacy.

Visit Water Street Solutions

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