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Beef continues to be one of the most nutritious products U.S. consumers can buy in the grocery store. But the form that consumers buy it in can make a big difference to the U.S. cattle industry. John Lundeen, executive director of market research for the National Cattlemen's Beef Association, talked about what the NCBA is doing to try to regain profitability for producers at the Cattle Industry Winter Meeting in San Antonio.

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