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Celebrate National Deli Meat Month with beefshi

What's beefshi? It's adding vinegared rice to beef.

March 4, 2019

2 Min Read
Photo of four new beefshi recipes: muffarolletta, beefy call roll, beefyweckymaki and double BLT mega roll.
Recipes using beefshi.North American Meat Institute

Hey beef lovers – have you heard of Beefshi? Beefshi is a new culinary concept that uses prepared beef products like bologna, summer sausage, corned beef and pastrami as central ingredients in sushi.

“Americans have always loved beef and over the past few decades, their love of sushi has catapulted,” said Eric Mittenthal, vice president of public affairs at The North American Meat Institute.  “In fact, sushi is one of the fastest growing categories in supermarket deli departments.  Therefore, we couldn’t think of a better way to celebrate (March) National Deli Meat Month than focusing on the marriage of beef and sushi.”

“Beefshi embodies America’s love for beef and sushi,” Mittenthal said.  “Contrary to popular belief, sushi does not mean raw seafood.  The term refers to the vinegared rice that can be paired with many ingredients including fish, vegetables or meat.  The various fillings that can be used in today’s sushi are limitless. Therefore, consumers can use their favorite ingredients – including deli meats – to design their favorite sushi/Beefshi.”

Working with a Culinary Institute of America trained chef, NAMI has developed eight new Beefshi recipes, adding to eight recipes from 2018 to introduce the concept and to inspire consumers, retailers and foodservice operators to develop their own Beefshi creations.  See complete recipes, how-to videos and nutrition facts at http://www.beefshi.com/

New recipes include:

  • Muffarolletta: Made in conjunction with the Louisiana Beef Council, this roll turns the classic Muffuletta sandwich into a delicious sushi roll.

  • Beefy Cali Roll:  Adds a corned beef twist to the standard California Roll, developed in conjunction with the California Beef Council.

  • BeefyWeckyMaki: A sushi take on the western New York favorite Beef on Weck with roast beef, developed with the New York State Beef Council.

  • Double BLT Mega Roll: Roast Beef, Bacon, Lettuce and Tomato together in a sushi roll, done with the Wyoming Beef Council.

Source: North American Meat Institute, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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