The Iowa Cattlemen’s Association (ICA) and Performance Livestock Analytics (PLA) are partnering to bring Iowa’s cattle producers the Cattle Krush service at no charge. Cattle Krush, one of the software programs created by the PLA team, helps cattle producers predict and capture profit opportunities. Beef producers’ profit is determined by the price of feeder calves, cost of gain and price received for the fed cattle. Those three prices are changing minute by minute in today’s fast-paced world, and PLA’s Cattle Krush integrates all the data and puts it in the user’s hand.

Calculates cattle feeding profitability
Producers can use Cattle Krush at the auction house when buying calves, and the app will calculate the profitability of the lot, based on the auction price, grain prices and cattle futures markets. Then, once calves are purchased, cattle producers can use the “My Lots” feature. The app alerts users when profit opportunities appear, at which point feeders can contact their brokers to lock in the profit.

Dane Kuper, PLA CEO, explains: “Our Cattle Krush App puts the key data already custom-analyzed to the farmer’s unique situation into an easy-to-understand format on a 4G, high-speed smartphone or tablet. It’s in the farmer’s hand whether he or she’s in the pickup, at the sale barn or in the field. A desktop computer sitting in the farm office just isn’t convenient or timely enough. To succeed today, it must be my farm’s data and current prices in my local markets. Our pop-up alerts help farmers pull the trigger before the target disappears.”

Service normally costs $900 per year
Cattle Krush, a $75-per-month value, is now available to Iowa Cattlemen’s Association members for free. “Our mission is to grow Iowa’s beef business through advocacy, leadership and education,” says Matt Deppe, ICA CEO. “Our producers have told us, through surveys and listening sessions, [that] they want more information about cattle prices, marketing and profitability. Cattle Krush will fill that need and help our independent Iowa cattle producers improve their operations and profits.”

To take advantage of this offer, producers should visit the Performance Livestock Analytics website, click on “Cattle Krush” and then enter the discount code “iacattle” at checkout. For questions about Cattle Krush or PLA’s additional services, including Performance Beef, call 515-337-2187 or visit performancebeef.com.

Source: Iowa Cattlemen’s Association