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Agribusiness: Deere’ new operating modelAgribusiness: Deere’ new operating model

April 24, 2009

3 Min Read

Deere & Company has announced a new global operating model that will combine the technology, expertise, experience, channels and investments of the Worldwide Agricultural Equipment Division and the Worldwide Commercial & Consumer Equipment Division into a single unit called the Worldwide Agriculture and Turf Division.

Through the new operating model, this combined organization will be positioned to achieve the alignment and efficiency necessary to develop a more complete portfolio to meet worldwide customer needs — while reducing overall costs.

The new division’s global operating model will leverage common processes, standards and resources to develop solutions more quickly. It is designed to enable the division to grow profitably across many geographic markets, increase its competitiveness, and achieve and sustain exceptional operating performance — at all points in an economic cycle.

“The new operating approach has been in development since early 2008 — and is an extension of many of the successful efforts resulting from the implementation of the SVA model, in place since 2001,” said Robert W. Lane, chairman and chief executive officer.

“Products and functions will be formally realigned to make us more responsive to customer needs and market conditions, and allow us to work smarter, more effectively, in all that we do. Customers, suppliers and dealers will find it easier to work with John Deere because of reduced organizational complexity.”

Effective May 1, the Agriculture and Turf Division unit will have two presidents: David C. Everitt, responsible for the tractor product and the turf and utility product platforms; and Markwart von Pentz, responsible for crop harvesting, hay and forage, and crop care product platforms.

In addition, Everitt will have responsibility for sales and marketing in the regions that include the United States, Canada, Australia, New Zealand, China, Asia, India, and a portion of Africa.

Von Pentz will have responsibility for sales and marketing for the rest of the globe including Europe, CIS, the Near East, the Middle East and Northern Africa, South America, Central America, and Mexico.

James M. Field, current president of the Commercial & Consumer Equipment Division will continue reporting to Lane in a new role as senior vice-president, Deere & Company, with a focus on identifying additional efficiencies and opportunities across the enterprise.

Deere said it expects this combination of business units to extend significantly the reach of turf management equipment, utility vehicles, lower horsepower and lower-spec equipment through improved access to established global networks. A regional approach also will enable the company to more closely target specific customer segments effectively and share best practices. In a related move, the company further announced it will be transitioning its six U.S. sales branch offices to two centers of excellence based in Lenexa, Kan., and Cary, N.C.

“The new Agriculture and Turf Division and its global operating model will allow us to work in new ways, making better and faster decisions, closer to the customer,” Lane said. “Bold steps like this allow us to improve our competitive position worldwide even during the current economic disruption.”

Implementation of these changes is expected to result in pre-tax charges of approximately $25 million to be recorded primarily in the company’s fourth quarter of 2009. This amount was not reflected in the company’s earnings forecast for 2009 issued last February. As a result of this new operating model and the combined organization, by Sept. 30, the company anticipates reducing approximately 200 salaried positions through voluntary separations.

The announcement does not pertain to the Construction & Forestry Division or John Deere Credit.

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