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Serving: United States
Busch beer corn cans with Farm Rescue logo Anheuser-Busch

Farm Rescue expands into Kansas

Specially marked cans of Busch beer help fund expansion into seventh state.

Busch will provide funds for the nonprofit Farm Rescue to expand its operations into Kansas. Farm Rescue will begin harvest assistance operations in Kansas immediately, with Busch marking this milestone with the release of limited-edition Corn Cans available in 33 states. Kansas is the first new state to be added to Farm Rescue’s support network since 2017 and will be the seventh state supported, joining Iowa, Minnesota, Montana, Nebraska, North Dakota and South Dakota.

The expansion into Kansas will allow Farm Rescue to provide free harvest assistance to farm families throughout the state experiencing a major illness, injury or natural disaster. Since its inception in 2005, Farm Rescue has helped nearly 700 family farms sustain operations in times of crisis. These efforts are made possible through a network of volunteers from across the United States. Busch has been a partner of Farm Rescue since early 2019.

“Farm Rescue is an incredible organization that has not only helped, but saved, hundreds of family farms throughout the Midwest,” said Daniel Blake, VP of Value Brands at Anheuser-Busch “What originally started off as a small partnership has grown into something really special, and as unexpected injuries, illnesses and natural disasters continue to strike, we're honored to take our partnership with Farm Rescue to the next level so they can keep providing critical assistance to more family farms across the country.”

Busch recently teased the news of this partnership with the release of their special-edition Busch Light Corn Cans, a remixed edition of the classic Busch Light can and packaging. Consumers in Iowa, Kansas, Minnesota, Montana, Nebraska, North Dakota and South Dakota can support Farm Rescue with every purchase of the new limited-edition Busch Light corn packs. For each pack purchased in these states between May 18 and July 5, $1 will be donated by Busch, up to $100,000 to benefit Farm Rescue’s ongoing efforts.

“We are very grateful for the unwavering support Busch has provided toward our mission of helping America’s farmers,” said Bill Gross, Farm Rescue president. “Thanks to their generosity, we are mobilizing equipment and volunteers throughout Kansas to help farm families in times of crisis.”

Busch will raise additional awareness for Farm Rescue and farmers across America at the upcoming NASCAR Cup Series race in Atlanta on June 7, with Busch-sponsored driver Kevin Harvick teaming up with Kansas-native Clint Bowyer to race in the same corn-themed paint scheme. Throughout the race fans will have the chance to win a suite of farm-related prizes.

Source: Anheuser-Busch, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset. 
TAGS: Business
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