Max Armstrong offers survey results from the International Food Information Council, which conducts an annual review of consumer attitudes. This year’s survey looked at what consumers look for to identify whether a food is environmentally sustainable. A key factor? Taste. This survey showed that price, healthfulness and convenience remain high too. Max offers other insight to the survey.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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