Marty Matlock, the winner of the Borlaug CAST Communication Award, gave a keynote address about The Promise of Prosperity from the Land in the 21st Century during World Food Prize activities in Des Moines.
Matlock began by explaining how he was inspired by Dr. Norman Borlaug, and he paid tribute to his legacy by emphasizing the need for interdisciplinary efforts as we work to feed the world. With a focus on sustainability, Matlock explained that "prosperity is well-being--social connections are the key." To develop his central theme he touched on several key ideas:
- Urgency to increase prosperity from the land
- The face of agriculture is in the face of women
- "Land ethic" and the need to make farming accessible for younger generations
- The importance of peri-urban ag systems
- The nutritional challenge--feeding the growing population
Matlock's presentation demonstrated why he won this year's award. He has the ability to synthesize interconnected topics and present them to diverse audiences. Recognized as a premier communicator and sustainability expert, he serves as executive director of the University of Arkansas Resiliency Center.
Recipients of CAST's annual award are science/ag experts who demonstrate an ability to communicate through written material, public presentations, and various forms of media. Matlock received his award after a breakfast sponsored by CropLife Foundation. During introductory remarks, World Food Prize president Kenneth Quinn pointed out that the BCCA award has become an integral part of the whole World Food Prize experience.
"CAST has stayed true to my grandfather's vision,” said Julie Borlaug Larson (INARI Agriculture). “We can't leave communication out of agriculture."
Following Matlock's speech, the American Society of Agricultural and Biological Engineers and American Society of Agronomy organized a presentation and panel discussion on Global Sustainability for a Vibrant Earth.
Source: Council for Agricultural Science and Technology