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Pinpointing problem spots in-season

Pinpointing problem spots in-season

FarmLogs launches a new crop health monitoring system that alerts users of exact problem spots in fields using regularly updated satellite imagery.

FarmLogs CEO and co-founder Jesse Vollmar says their new crop health monitoring solution they rolled out for this year is the most valuable feature they’ve ever launched.

High-resolution, in-season maps will guide users to the exact locations that need extra attention.

“I’m really excited. We’ve built something that’s really special that you can’t find anywhere else,” says Vollmar.

He continues by explaining that through a partnership they made with a satellite operator called BlackBridge, they are able to provide users with timely multi-spectral satellite imagery of their fields about every five days. And built-in software through the FarmLogs suite of tools will alert the user when there’s an abnormality in that imagery. They’re subtle cues and stress signals that are otherwise invisible to the human eye, so the software works to automatically identify those spots.

Jesse Vollmar, CEO and co-founder of FarmLogs

They began by analyzing five years of data to build a performance baseline, and to understand meter by meter what a given field should look like. Then layering those current images on top of that allows the software to produce what they’re calling “Yield Threat Alerts,” which pinpoint exact locations in a field with a problem.

“We’re in this phase, with maps and data coming from all different directions. People feel overloaded. We can get rid of all that noise and give the farmer just what they need to know,” says Vollmar.

FarmLogs users simply use the mobile app in order to get to the location that needs to be scouted. Vollmar explains that the new system eliminates the need for any interpretation or guesswork, because the monitoring imagery only shows information that’s actionable and significant.

And all that is being offered for free for this year. Vollmar explained they wanted farmers to give it a shot this year and access the tools for free, with no contract.

It’s a different approach compared to, for instance, scouting with a UAV, that will offer growers the opportunity to save time and ultimately money by identifying problem spots quickly based on the Yield Threat Alerts.

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