Nutrien Ltd. has officially rebranded its retail business to Nutrien Ag Solutions. The rebrand also features the roll out of an integrated digital platform designed. The new brand initiative kicked off as of July 1, 2018.

“As our customers’ needs evolve, so will our products, services and solutions,” said Chuck Magro, President and CEO of Nutrien.

The Nutrien Ag Solutions brand unites more than 1,500 agricultural retail locations in Nutrien’s international network. The name change will be applied in stages through the end of 2018 across all offices and operating facilities in North and South America that hold the names: Crop Production Services, Agroservicios Pampeanos and Utilfertil.

“Our unified brand allows us to deliver a consistent customer experience and dependable results, while advancing tools and technology that help increase yields, improve efficiency and minimize risk,” said Mike Frank, President of Nutrien Retail.

Rolling out in phases into mid-2019, Nutrien Ag Solutions’ new digital platform is designed to enhance the brand’s distribution network, agronomic advice and services. The platform provides growers with an all-in-one digital service hub, enabling customers to interact with agronomists and field service representatives seamlessly.

Source: Nutrien