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Invest in data decisions

Invest in data decisions

Hopefully a safe and successful 2016 harvest is on the books. Combines are cleaned and parked for winter. With Thanksgiving around the corner, it’s time to dig into your data as preparations for the 2017 season continue.

To that end, come join us in eastern Iowa after the turkey is put away to spend two days listening and talking best data practices with experienced advisors, farmers and key suppliers at our inaugural The Ag Data Conference, November 29-30. It begins at 9 a.m. on Tuesday and concludes at 3:30 p.m. Wednesday.

We have built, along with my colleague Mike Wilson (Editor, Farm Futures), our inaugural conference program ( from the ground up – to deliver practical on-farm, case study advice to improve decisions with data, as well as stretch your thinking about fertility, field knowledge, data quality, zones and much more. Our main goal is to help you answer the question: How do I build a successful data strategy for my farm that improves my business, short and long term?

Tuesday, November 29. We kickoff the day at the beautiful Marriott Hotel and Conference Center in Coralville, Iowa (next to Iowa City) with a 90-minute Lightning Round of ten rapid-fire, 9-minute segments on the latest data tools and technology, as told by farmers who have found success.

Great keynote discussions will follow: outlook on the need to become an optimizer farmer; a Silicon Valley investment outlook for agriculture; the latest on soil grids, zones, map accuracy and other myths on soil data exploded; shared farmer/advisor experience with quality data and intensive nutrient management; how to use data to manage field variability and improve input efficiency; outlook on the most efficient use of UAVs; how to optimize inputs for higher yields and greater sustainability; and cybersecurity and your data.

Beer & Bull Dinner. Following our reception Tuesday, attendees will dine at various topic tables for a deeper dive with speakers and other data experts, then rotate to other topics.

Wednesday, November 30. Following breakfast in the trade show area, we dive into storing and sharing data to examine pros and cons of aggregation, data services and transparency. Breakout sessions finish the morning, offering excellent choices in three different tracks: collecting data, storing/sharing data and using/analyzing data.

Lunch and afternoon sessions focus on the value of research to improve decision making; how sensors will continue to drive improved data; and we’ll conclude with several key sessions with farmers/advisors to discuss return on investment with data tools, services and practices.

We’ve built in some quality time to network with other farmers, data advisors and tradeshow vendors during morning and afternoon breaks, a reception and during meals.

Register today to improve your data future:

I sincerely thank you for reading, for viewing more valuable content on, for subscribing to our newsletters, and for being willing to Think Different.

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