Farm Progress

Press release: Simplot, a privately held agribusiness, and Spensa Technologies, an agricultural services company, announced today that the companies have entered into a multi-year partnership to build the Simplot Advisor Platform for use by Simplot¹s crop advisors.

August 3, 2017

3 Min Read

This is a press release posted directly from the manufacturers and businesses involved. 

­ J.R. Simplot Co., a diversified agribusiness whose mission is to Bring Earth¹s Resources to Life, has business operations in 40 countries around the world. Tuesday (April 25), the company announced it has entered into a partnership with Spensa Technologies Inc., an agriculture services company based in the Purdue Research Park of West Lafayette, to build the Simplot Advisor Platform.

Spensa's precision agriculture technologies will power the Simplot Advisor Platform, which will be a component of Simplot's SmartFarm. The platform will collect and analyze digital data for zone management, scouting, trapping and imagery while providing Simplot a way to enhance the portfolio of SmartFarm® Precision Ag Services through the use of digital data as a tool to improve agronomic decision making.

"The launch of the Simplot Advisor Platform is truly a game changer for Simplot¹s crop advisors, allowing them to take advantage of digital data as a tool to improve their decision making," said Johnny Park, founder and CEO of Spensa Technologies. "The team at Spensa has worked closely with the Simplot team to provide powerful tools that will serve as a force-multiplier for human decisions, allowing advisors to leverage their experience and expertise to better serve their growers. We are excited to see how the platform performs for Simplot in the coming years.²

From planting to harvest, Simplot SmartFarm provides insights, products and services intended to maximize farming operations. The real-time advanced technologies of Simplot¹s SmartFarm, especially with the introduction of the new Simplot Advisor Platform, provide unique data that allows advisers to make fine-tuned adjustments with the goals of increasing yield and quality, improving profitability, and remaining environmentally responsible.

 "Our biggest challenge and most value-add has been to take the data generated from multiple sources and turn it into information that our growers can use to make informed decisions through real-time data consolidation, analytics, and decision support tools," said Dave Dufault, vice president and general manager, Simplot Agribusiness Retail.

About Spensa Technologies Inc.

Spensa Technologies was founded in 2009 in the Purdue Research Park. Spensa¹s mission is to develop a network of industry-leading devices and innovative technologies to better manage agronomic pests such as insects, weeds, and disease. We strive to reduce reliance on manual labor, foster eco-friendly farming and enhance crop production to help feed the world. Spensa gathers high-resolution data, models that data to reveal insights, and clearly presents our findings to help agriculturalists make the most informed decisions possible. For more information, visit:

About Simplot Co.

The J.R. Simplot Co., a privately held agribusiness firm headquartered in Boise, Idaho, has an integrated portfolio that includes phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, food processing, food brands, and other enterprises related to agriculture. Simplot¹s major operations are located in the U.S., Canada, Mexico, Australia, and China, with products marketed in more than 40 countries worldwide. The company¹s mission statement is Bringing Earth¹s Resources to Life. For more information, visit 

Purdue Research Park contact: Cynthia Sequin, 765-588-3340, [email protected] 

Spensa Technologies contact: Teresa Weirich, 317-730-6105, [email protected]

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