The Nebraska Grain Sorghum Board and the Nebraska Sorghum Producers Association recently launched a new website. The redesigned website includes links to producer and consumer resources, as well as digital and social media content for the organizations.

"Providing access to resources for sorghum growers and consumers in Nebraska is a foundational component of our mission at the Nebraska Grain Sorghum Board,” says Nate Blum, executive director. “At the same time, Nebraska sorghum producers deserve accessible means by which to access their legislative and policy voice in the Nebraska Sorghum Producers Association. Our new website, www.nebraskasorghum.org, is intuitively designed to provide ease of access to those who depend on our organizations for education, promotion, research and advocacy."

"Coinciding with the unveiling of our new website, the Nebraska Grain Sorghum Board is excited to announce the creation of the ‘Sorghum Army' campaign," Blum adds. "Sorghum is a tough and versatile crop. Drought-resistant and heat-tolerant, adding sorghum to cropping systems conserves water and provides benefits to soil health and disrupting disease and pest cycles."

"Sorghum is also gluten-free, low on the glycemic index, rich in antioxidants, and is a GMO-free crop — traits that are important to modern consumers across myriad markets," Blum says. "Whether as an input in biofuels and bioplastics, livestock feed, pet food or as a luxury culinary product, opportunities for sorghum are abundant."

"The 'Sergeant Sorghum' character featured in the 'Sorghum Army' campaign encapsulates this toughness in a way that appeals to both producers and consumers who are concerned with water sustainability and the healthy qualities attributed to sorghum," Blum adds. "The term 'army' is used figuratively to denote the common purpose shared between consumers and producers in this regard. He will be featured on the NGSB website and promotional materials available to growers and the general public."

Source: Nebraska Grain Sorghum Board, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.