Max Armstrong shares the story of a Nebraska woman who started a direct-marketing beef business to capture more of the profit for the family operation. Amber Staab saw the opportunity to build a profitable business, but it was a slow start. She finds that selling direct is not only a way to boost profit for the family business but also to share the story of agriculture production. Max offers some tips from Staab as well.

Related: Nebraska student starts direct-marketing beef business

Max Armstrong's Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Amber Staab