Farm Progress

Start strengthening lender relationships now

Put yourself in banker’s shoes for best results.

Darren Frye, CEO

August 2, 2017

3 Min Read
Ridofranz/ThinkstockPhotos

When it comes to business relationships for your farm, one of the most important is with your lender. And whether you’ve been with your particular lender for five months or 15 years, you want to ensure that you’re continuing to build and maintain a strong relationship with them at all times.

This is the case whether everything is going fantastic in the ag economy and in your operation – or if things couldn’t be worse. A strong lender relationship is key at all times, both good and bad.

In any type of human relationship, there’s a certain minimal amount of effort that’s required to keep good relations going. To make sure relationships can continue strong into the future, however, takes more thought, effort and dedication.

Get inside their head

Put yourself in your banker’s shoes for a minute. Think about what could make a client-lender relationship even better – from their perspective. Getting into their mind and concerns lets you start to anticipate their needs more readily, the types of questions they might have for you, and what you can do to stand out in a positive way in their eyes.

Below are three areas you might consider as you continue to work on strengthening your relationship with your lender.

  1. Bring your banker the details. Bankers, overall, enjoy numbers. It’s a huge part of what they signed up to do as a career, after all. Farmers, on the other hand, may or may not enjoy numbers or ratios or dealing with financial information with quite the same level of enthusiasm – it depends a lot on the individual farmer’s personality and passions. But whether you’re the type of farmer who enjoys diving into a spreadsheet or not, it’s still your responsibility, as the farm’s CEO, to bring the banker the kind of information they want, at the level of detail they want. One way to do this even better is to enlist the help of an ag finance advisor, who can help organize and interpret your financial information in such a way that many bankers really appreciate.

  2. Have a clear plan and communicate it. Bankers also want to hear that you, as the farm’s leader, have a business plan for how you’ll be successful that particular year. The more specific and forward-looking you can be in the plan, the better. Remember, your banker’s main concern is to make sure you’ll be able to pay the bank back. They need to see that you view your farm as a business and make decisions for it in such a manner as well. If your farm happens to be in a tough spot right now, talk with your banker about how you plan to get out of that situation and create a more positive, consistent trend. How you communicate your plan matters as well. The more specific you are, the better. Use accurate data and information to back up what you’re saying, while demonstrating your confidence and belief in the actions you’re taking.

  3. Keep them in the know. Most bankers don’t like surprises – at least, when it comes to their clients’ farm businesses. The best way to prevent an unwelcome surprise for your banker is to be upfront with them about what’s going on in your business. How would you rate yourself on this, currently? Do you regularly call your banker to check in and provide updates – between actual in-person meetings with them? Committing to keeping your banker regularly updated can come with the added benefit of helping you make sure you’re staying on track as well. Needing to regularly update and communicate with them can also help you stay more up to date with your own business planning – plus add more accountability to execute on those plans.

The opinions of the author are not necessarily those of Farm Futures or Farm Progress.

About the Author(s)

Darren Frye

CEO, Water Street Solutions

Darren Frye grew up on an innovative, integrated Illinois farm. He began trading commodities in 1982 and started his first business in 1987, specializing in fertilizer distribution and crop consulting. In 1994 he started a consulting business, Water Street Solutions to help Midwest farmers become more successful through financial analysis, crop insurance, marketing consulting and legacy planning. The mission of Finance First is to get you to look at spreadsheets and see opportunity, to see your business for what it can be, and to help you build your agricultural legacy.

Visit Water Street Solutions

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