Farm Progress

Chipotle demonizes agriculture during Grammys

As I watched Taylor Swift tickle the banjo, Chris Brown dance across the stage, and Adele graciously accept her six Grammy awards on Sunday night’s program, I wasn’t expecting to be hit with a political agenda.

February 17, 2012

1 Min Read

From BEEF:

As I watched Taylor Swift tickle the banjo, Chris Brown dance across the stage, and Adele graciously accept her six Grammy awards on Sunday night’s program, I wasn’t expecting to be hit with a political agenda. That’s exactly what happened when Willie Nelson started crooning a sad song to accompany a very demonizing animation of animal agriculture. This is Chipotle’s latest campaign and, although the commercial isn’t new, it certainly garnered a lot of viewership in the evening time slot during the awards show. Now, it’s time for agriculture to balance out the conversation. I’ve rounded up a few items to help us do just that.

For more, see: Chipotle Demonizes Agriculture In Commercial On Grammy Telecast

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