Registration is open for the 15^th Annual UC Davis Wine Executive Program, which seeks to provide wine industry leaders an opportunity to learn marketing and branding strategies while participating in interactive sessions.

The program takes place March 22-27 through the UC Davis Graduate School of Management. It takes place in Gallagher Hall on the UC Davis campus.

Early-bird registration for the week-long program, including a boot camp, is $4,600. Cost for the program without the boot camp is $4,100.

Early-bird rates are effective until Jan. 30.

The program provides wine executives the opportunity to grow their network throughout the industry with other leaders.

Sessions will be specifically designed to blend the science and business of wine making. Participants will also discuss financial and legal strategies for the wine industry, ponder global pressures and other challenges crucial to the future of the industry and get an opportunity to explore the LEED Platinum Winery at UC Davis and discover innovations currently being researched.

For more information, call (530) 752-7240, go online to www.wineexecutiveprogram.com, or email [email protected].

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