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Constructive criticism? Yes, pleaseConstructive criticism? Yes, please

Your employees want to hear how they are doing and it’s important they hear it from you.

Bonnie Johnson

November 1, 2017

2 Min Read

Believe it or not, people want to hear constructive criticism, even if managers don’t like to give it! 

Research has shown that how feedback is delivered is what really matters; more than 90% people surveyed said that negative feedback, if delivered appropriately, is effective at improving performance (HBR, 2014).

How am I doing? How can I improve? It’s old news by now that young employees desire immediate and constant feedback. Today, most of us have become accustomed to instant evaluations and answers with Yelp, Twitter, Facebook, Instagram, Snapchat, and the other numerous digital communication options. 

Consequently, the old standard yearly review has evolved. Although most businesses implement performance rewards on an annual basis, according to agribusinesses that responded to AgCareers.com’s latest HR Review, more than 20% of them review employee performance on a quarterly or even monthly basis. 

A standard employee review process provides a straightforward way for you to evaluate and provide performance-based rewards. The performance evaluation process is applicable for every size of business, from small farms to multi-national corporations. Nearly 80% of agribusinesses said they have a structured performance system in place and almost 90% said this performance system was linked to a reward.

Managers should be communicating positive and negative feedback to employees on a regular basis and not saving all of it for the employee review.  Employee reviews, or performance appraisals, are an opportunity for positive recognition and restatement of the critical points. 

Reviews are important to your business, but also to your employees: 

  • Gives employees a chance to ask for candid feedback, express likes and dislikes, and gauge performance.

  • Allows a mechanism for planning, monitoring, and evaluating employee performance and development.

  • Ensures that defined job expectations and goals are focused and directly aligned with your business goals.

  • If done well, reviews can effectively improve employee morale and retention.

Your employees want to hear how they are doing and it’s important they hear it from you! This provides further opportunity for feedback, which supports employee growth and development.

When it comes down to it, performance reviews should not be used as a time to take out frustrations and criticisms on employees. This is how performance reviews got the negative connotation and do nothing for the business or employee.  Make sure you are communicating both praise and constructive criticism throughout the year and not saving it all for evaluation time.

There should be no surprises during a performance review! 

For additional valuable information, see our Managing Talent blogs here at FarmFutures.com, or visit www.AgCareers.com

The opinions of the author are not necessarily those of Farm Futures or Farm Progress.

About the Author(s)

Bonnie Johnson

Marketing Associate, Agcareers.com

As Marketing Associate at AgCareers.com, Bonnie Johnson works on both internal and external communications, email marketing, company branding and market research projects. Bonnie was raised on a farm in Northeast Iowa and received her undergraduate degree from the University of Northern Iowa and her Masters from Iowa State University. Bonnie has been with AgCareers.com since 2010.  AgCareers.com is a leading online career site and human resource service provider for the agriculture, food, natural resources and biotech industries.

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