67% of adults across key demographics believe 2% and whole milk are the most nutritious types of milk. 36% of adults believe 2% milk is the most nutritious, while 31% believe whole milk is the most nutritious.

At least 86% of adults prefer dairy milk compared to 10% who prefer “other” including plant-based beverages and lactose-free milk.

Strong opinions about offering flavored milk in schools vastly outweigh strong opinions against. Half of the adults believe it is important that the public school their child attends offers low-fat flavored milk with school meals, while just 22% believe it is unimportant.

By a 3-1 margin, U.S. adults say it’s important to offer 2% and whole milk with school meals: 53% believe it is important that milks like 2% and whole are offered in schools, while just 18% feel it is unimportant. Currently, only low fat 1% and skim milks are allowed in schools.

Overall, more women than men believe it is more important that their children have access to fuller-fat and flavored milks in school.

42% of SNAP participants prefer whole milk for themselves or their families. SNAP participants also report they believe whole milk is the most nutritious (46%), the only demographic to do so. Of the 2,200 respondents, 336 self-identified as SNAP participants.

Respondents with incomes under $50,000 (inclusive of 336 SNAP and 115 WIC participants, respectively, who self-identified) believe more strongly than those with higher incomes (above $50,000) that fuller-fat milks are most nutritious and prefer offering these options as well as low-fat flavored milks in schools for their children.

77% of adults found it important to have a variety of options to choose from when purchasing types of milk.