Ron Smith 1, Senior Content Director

August 9, 2010

3 Min Read

I guess it comes with the territory.

The privilege of adding a byline to a story or a commentary comes with a responsibility and vulnerability that means I have to accept criticism that results from publication of my opinions or even statements of fact that readers find disagreeable.

I accept that. And I typically listen to comments and complaints politely, knowing that whoever is writing or calling has just as much right to his or her opinion as I have to mine. But I appreciate a modicum of courtesy from folks who disagree with me.

That was hardly the case with the call I had from a reader who objected to the commentary I wrote criticizing the film "Food, Inc." This caller accused me of being anti-small farm, owned by corporate America, and incapable of performing my job competently.

He even suggested that if he gave me 100 acres of land to farm I would go broke within three years. He’s probably right about that. While trying to learn to write in college and graduate school I had very little exposure to agronomy or horticulture classes.

But his other assertions have no basis in fact. I believe small farms play an important role in producing healthy food and I can’t recall ever writing anything to the contrary. I do contend, however, that the large, mostly family-owned farms I visit are vital to producing the quantities of food and fiber necessary to feed this country and others.

I’ve written many times that small operations — organic or conventional farms — provide excellent opportunities for folks with limited acreage to make money from their land. And they provide a local source of food for those of us who want farm-fresh produce or meat. I look for those opportunities myself, especially when tomatoes and peaches are in season.

The claim that I’m “owned” by corporate America I find offensive. I believe agriculture needs the goods and services that large companies provide. I need them myself, and whether he admits it or not, so does my critic. If he uses fuel for his vehicles, electricity for his home, a bank, or any communication system, he relies, to some extent, on large companies. Unless his farm is completely self-sustaining, he depends, to some extent on corporations.

Do big companies always make good decisions? Do they always consider the long-term ramifications of actions? Do they always act in the best interest of consumers? Of course not. Profit is their main goal and if they can’t make a profit they can’t manufacture products that even the most sustainable of us need from time to time. They need reasonable regulations. That’s a job for government, consumer watchdog organizations, and, occasionally, stockholders and boards of directors.

It’s a tricky juggling act, at best, but balancing the benefits and the liabilities and finding compromises is better than my critics’ suggestion that they all be banished and that I move overseas to join them since they own me anyway.

That’s the point at which I asked the caller if he was done. He finished about 10 minutes later, but not before he challenged my abilities as a writer and my work ethic, which I found insulting.

I’ve been writing for a long time. I still make mistakes, and try to correct them as soon as possible. But I am brash enough and confident enough to declare that I’m a bit more than competent at what I do. But I listened; I heard him out. I asked very few questions — when I could interrupt his non-stop verbosity long enough to get one in.

I did find out that he had not seen the film that he was defending so vociferously. He only objected to me criticizing it. That’s when I finally said what I had wanted to say for several minutes.

“You have a good day. Bye now.”

email: [email protected]

About the Author(s)

Ron Smith 1

Senior Content Director, Farm Press/Farm Progress

Ron Smith has spent more than 40 years covering Sunbelt agriculture. Ron began his career in agricultural journalism as an Experiment Station and Extension editor at Clemson University, where he earned a Masters Degree in English in 1975. He served as associate editor for Southeast Farm Press from 1978 through 1989. In 1990, Smith helped launch Southern Turf Management Magazine and served as editor. He also helped launch two other regional Turf and Landscape publications and launched and edited Florida Grove and Vegetable Management for the Farm Press Group. Within two years of launch, the turf magazines were well-respected, award-winning publications. Ron has received numerous awards for writing and photography in both agriculture and landscape journalism. He is past president of The Turf and Ornamental Communicators Association and was chosen as the first media representative to the University of Georgia College of Agriculture Advisory Board. He was named Communicator of the Year for the Metropolitan Atlanta Agricultural Communicators Association. More recently, he was awarded the Norman Borlaug Lifetime Achievement Award by the Texas Plant Protection Association. Smith also worked in public relations, specializing in media relations for agricultural companies. Ron lives with his wife Pat in Johnson City, Tenn. They have two grown children, Stacey and Nick, and three grandsons, Aaron, Hunter and Walker.

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