Wallaces Farmer

Farmer-owned soybean seed and oil company will use the funding to market a new heart-healthy product.

Rod Swoboda 1, Editor, Wallaces Farmer

September 24, 2008

2 Min Read

Asoyia Inc. was informed Sept. 4 the company will receive a $300,000 grant from USDA. The Iowa City-based company was one of 144 recipients in 37 states to receive USDA Rural Development assistance under the Value-Added Producer Grant program in the latest round of grants.

Asoyia is currently the only commercial producer of trans-fat free per serving ultra-low linolenic soybean oils processed from the company's 1% ultra-low linolenic soybeans. Asoyia CEO Greg Keeley says the company will use grant funds for marketing their newest product, Asoyia mid-oleic ultra-low linolenic soybean oil, known as Asoyia-MO.

Mid-Oleic Ultra Low-lin soyoil is new product

"Asoyia-MO is a new variety of ultra-low linolenic soybean oil we just introduced this year," says Keeley. "Because it's new, it requires a higher level of sales and marketing expense to promote the beans to the farm community and our seed partners, and the oil to the food industry."

A selection of 144 recipients nationwide received more than a total of $19 million in the USDA grant program. "With these grants USDA is investing in farmers and ranchers and the economic integrity of rural America," says U.S. Agriculture Secretary Ed Schafer.

Asoyia was formed in 2004 by 25 Iowa farmers and today has 10 full-time employees. Asoyia's innovative specialty soybeans keep their oils fresh and shelf-stable for two to three times longer than conventional oils, thus eliminating the need for partial hydrogenation which creates trans fat. Asoyia-MO is the newest generation of Asoyia Ultra Low Lin Oil (Asoyia-ULL). The company introduced Asoyia-ULL to the market in 2004.

"Our goal is always to be the leader in the development and marketing of specialty soybean oils that provide superior performance and better value for our customers," said Keeley. For more information about Asoyia and Asoyia products, call 877-276-9421 or visit www.asoyia.com.

About the Author(s)

Rod Swoboda 1

Editor, Wallaces Farmer

Rod, who has been a member of the editorial staff of Wallaces Farmer magazine since 1976, was appointed editor of the magazine in April 2003. He is widely recognized around the state, especially for his articles on crop production and soil conservation topics, and has won several writing awards, in addition to honors from farm, commodity and conservation organizations.

"As only the tenth person to hold the position of Wallaces Farmer editor in the past 100 years, I take seriously my responsibility to provide readers with timely articles useful to them in their farming operations," Rod says.

Raised on a farm that is still owned and operated by his family, Rod enjoys writing and interviewing farmers and others involved in agriculture, as well as planning and editing the magazine. You can also find Rod at other Farm Progress Company activities where he has responsibilities associated with the magazine, including hosting the Farm Progress Show, Farm Progress Hay Expo and the Iowa Master Farmer program.

A University of Illinois grad with a Bachelors of Science degree in agriculture (ag journalism major), Rod joined Wallaces Farmer after working several years in Washington D.C. as a writer for Farm Business Incorporated.

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