Farm Progress

Answer Tech Summit showcases WinField US’s commitment to ag data management

Ron Smith 1, Senior Content Director

July 14, 2016

19 Slides
<p>Microsoft&#39;s Grad Conn with a satellite model at the Winfield US Answer Tech Summit, BEYOND, in Dallas, Texas</p>

BEYOND, the theme for the WinField US 2016 Answer Tech Summit, held July 13-15 in Dallas, Texas, invites the question: beyond what? Based on general session presentations, break time conversations and discussions with exhibitors (partners with WinField US’s nutrient, crop protection and data management services) the summit  theme goes beyond seed, beyond nutrients, beyond crop protection, beyond current technology and beyond a recent merger that united two strong forces in agricultural products and services.

The 2016 Answer Tech Summit is the first since Land O’Lakes, Inc. (WinField US Parent Company) and United Suppliers, Inc. merged last fall, creating “a single, relevant and competitive system of independent agricultural retailers.”

Summit speakers, including representatives from Microsoft, Verizon, Ace Hardware, Monsanto and Purdue University, focused on how managing data—using information and the ability to collect and process data quickly— now offers  ag retailers, as well as their farmer customers, opportunities to improve yield and efficiency.

A Technology Showcase featured companies that are taking data to the next level. Here are a few images of Showcase exhibitors.

About the Author

Ron Smith 1

Senior Content Director, Farm Press/Farm Progress

Ron Smith has spent more than 40 years covering Sunbelt agriculture. Ron began his career in agricultural journalism as an Experiment Station and Extension editor at Clemson University, where he earned a Masters Degree in English in 1975. He served as associate editor for Southeast Farm Press from 1978 through 1989. In 1990, Smith helped launch Southern Turf Management Magazine and served as editor. He also helped launch two other regional Turf and Landscape publications and launched and edited Florida Grove and Vegetable Management for the Farm Press Group. Within two years of launch, the turf magazines were well-respected, award-winning publications. Ron has received numerous awards for writing and photography in both agriculture and landscape journalism. He is past president of The Turf and Ornamental Communicators Association and was chosen as the first media representative to the University of Georgia College of Agriculture Advisory Board. He was named Communicator of the Year for the Metropolitan Atlanta Agricultural Communicators Association. More recently, he was awarded the Norman Borlaug Lifetime Achievement Award by the Texas Plant Protection Association. Smith also worked in public relations, specializing in media relations for agricultural companies. Ron lives with his wife Pat in Johnson City, Tenn. They have two grown children, Stacey and Nick, and three grandsons, Aaron, Hunter and Walker.

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