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‘I wonder how many cows this guy owns?’‘I wonder how many cows this guy owns?’

Life Is Simple: My dad always knew how to get to the heart of the matter.

Jerry Crownover

April 12, 2023

2 Min Read

My father was always a little skeptical of advice that was offered by highly educated people (his only son included). I suppose that fact was due to Dad’s complete lack of formal education, for he grew up in the early years of the last century, when a strong back and willingness to work was much more appreciated than a beautiful mind.

I was the first child of my generation, from either side of my lineage, to attend college. Even though I knew my dad was proud of that fact, he often would remind me that “book learnin’ is fine, but real life doesn’t always play out like the book says it should.” Amen.

I can remember coming home from college during the Christmas break of my freshman year. Eager to impress my parents with what I was learning, I made some suggestions to my father concerning our farm and how I thought it could be made more profitable, according to my favorite professor. Of course, all of these suggestions cost money, and Dad did not like parting with his hard-earned cash unless the likelihood of that new expense making money was in the neighborhood of 95% to 100%.

“How many cows does that professor run?” my father quizzed.

“Actually, I don’t think he owns any cows,” I replied, “but he has a Ph.D. in animal science from a really prestigious university.”

Dad didn’t know, or care, what a Ph.D. was, but he made it abundantly clear to me that if I ever encountered a professor who had made his living from cows, he might be interested in what that professor had to say. Maybe.

Timeless truth

I couldn’t help but dredge up these memories last week as I attended a market outlook meeting with a very learned academic in the field of economics. His PowerPoint presentation was extremely impressive, and the gentleman was obviously competent in his area of expertise. Backed up by facts, figures and data that spanned 50 years, he said those of us in the beef cattle business were going to “make more money in the next two years than you will be able to spend!”

Plainly, he was trying to interject a little humor to make his point — that all the data concerning beef supply and demand suggests our business will perform extremely well for the next 12 to 24 months. That was welcome news to the entire group of cattle producers who were gathered that night.

I, too, was elated to hear what the experienced educator was saying, but the words that kept echoing through my head were, “I wonder how many cows this guy owns, and I also wonder if he’s ever had to make a living from cows?”

Crownover raises beef cattle in Missouri.

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