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East Central, NorthStar merge into CentralStar

The new Select Sires cooperative serves farmers in Wisconsin, Michigan and Indiana.

May 6, 2019

3 Min Read
Holsteins in stanchions
NEW WEBSITE: CentralStar has launched a website, mycentralstar.com, which offers online shopping for hundreds of ear tag and herd management products, as well as an online payment portal.

The cooperatives formerly known as NorthStar Cooperative Inc. and East Central/Select Sires opened a new chapter in history on May 1, merging under the name CentralStar Cooperative Inc.

While CentralStar is a new name, the cooperative has a robust history, with more than 150 years of combined experience meeting the needs of dairy and beef producers in the Midwest. As a merged entity, CentralStar’s genetic and reproduction service area includes all of Wisconsin and Michigan, as well as north of Highway 50 in Indiana. Additionally, new services such as Dairy Herd Information (DHI) and diagnostic testing for health, disease and production traits are more readily accessible to more producers.

“Merging to create CentralStar makes us a stronger organization for our members and customers,” says Steve Abel, former East Central/Select Sires board president. “Not only are we able to expand product and service offerings more easily, while taking advantage of economies of scale, but as a merged entity, it strengthens our position in the industry.”

“As the largest affiliate member of Dairy Records Management Service and the third-largest member-owner of Select Sires, CentralStar’s representation with both organizations allows us to provide valuable direction and insight into future offerings for our members and customers,” adds Paul Trierweiler, former NorthStar Cooperative board president.

Currently, the CentralStar board of directors is comprised of 27 people who made up the NorthStar and East Central boards of directors. Officer elections were conducted at the CentralStar board meeting in late April, with Trierweiler, Portland, Mich., elected president; Abel, Fond du Lac, Wis., first vice president; Lyle Ott, Brillion, Wis., second vice president; Dan Mielke, Colby, Wis., treasurer; and Dorothy Harms, Reedsburg, Wis., secretary.

At the same meeting, the board of directors created a team leadership approach with Jerome Meyer, East Central/Select Sires general manager, as chief executive officer and Mark Adam, NorthStar Cooperative general manager, as chief operating officer.

“We’re fortunate to be able to take advantage of the knowledge and wide range of experiences Jerome and Mark bring to the table to lead our new cooperative,” Abel says.

“Earlier this year, Mark shared his desire to retire Dec.31 and agreed to assist with the merger process until that time,” Trierweiler adds. “We are grateful for his dedication to our organization and willingness to stay on as COO to help ensure a successful merger.”

CentralStar has launched a website, mycentralstar.com, which offers online shopping for hundreds of ear tag and herd management products, as well as an online payment portal. Ongoing enhancements will continue with the site, including an interactive employment application and diagnostic-testing resources.

CentralStar’s goal of enhancing producer profitability through integrated services is fulfilled by incorporating an array of products and services critical to dairy and beef farm prosperity. CentralStar’s product and service offerings include Accelerated Genetics, GenerVations and Select Sires genetics; extensive AI technician service; genetic, reproduction, and dairy records consultation; DHI services; diagnostic testing; herd management products; research and development; and more. CentralStar’s administration and warehouse facilities are in Lansing, Mich., and Waupun, Wis., with laboratories in Grand Ledge, Mich., and Kaukauna, Wis. For more information, visit CentralStar Cooperative Inc. at mycentralstar.com.

Source: CentralStar, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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