Julie Borlaug is challenging farm writers and broadcasters to expand their audiences, change their focus and engage consumers to offset some of the anti-GMO, anti-technology and misinformation rampant in the popular press.

Borlaug, granddaughter of Nobel Peace Prize winner Norman Borlaug, addressed the annual Bayer CropSciences Ag Issues Forum this week. That forum is an annual precursor to the Commodity Classic, held this year in San Antonio.

Borlaug has taken up some of her late grandfather’s work in international agriculture as associate director for external relations for the Norman Borlaug Institute for International Agriculture at Texas A&M.

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