Gardein is expanding its line of meat-free dishes, joining the likes of Beyond Meat and Impossible Burger in reaching out to consumers looking to diversify their diets.
"Fifty two percent of households purchase plant-based foods and more than 60% are trying to incorporate more plant-based foods into their diet, yet have concerns that they'll sacrifice taste or texture," said Tara Rozalowsky, vice president and general manager at Conagra Brands, which owns the Gardein brand.
The new Gardein items feature pea and wheat protein. In the past, meat substitutes were mostly tailored to vegans and vegetarians. Now more than ever, people are seeking a flexitarian diet due to a variety of lifestyle and dietary needs.
New items available this summer include:
- Chick'n Wings, Tenders and Nuggets
- Breakfast Bowls
- Skillet Meals
- Breakfast Saus'age
- Italian Saus'age Patties
- Entrée Bowls for One
Founded in 2003, Gardein has seen growth in the past few years as consumer demand for plant-based meat alternatives has increased. The brand's Compound Annual Growth Rate has increased 34% since 2012