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U.S. almond farmers hire Asian movie stars to promote nuts

U.S. almond farmers hire Asian movie stars to promote nuts

China surpassed Canada to emerge as the top market for U.S. agricultural exports last year with $17.5 billion in sales, according to the U.S. Department of Agriculture.

From the Associated Press:

Chinese movie star Gao Yuan Yuan ambled in front of blooming almond trees, smelled the flowers, learned about pollination and even got stung by a bee — all while two Chinese television crews filmed her for a documentary and television series focused on California's almond country.

The almond industry has hired Gao as its ambassador in China, and its effort is just one of many California nut growers are making to capture new markets in developing countries. U.S. farm exports reached an all-time high of $115.8 billion last year, and experts say developing nations such as China and India have huge potential for future growth.

China surpassed Canada to emerge as the top market for U.S. agricultural exports last year with $17.5 billion in sales, according to the U.S. Department of Agriculture.

For more, see: US farmers hire movie stars to sell nuts in Asia

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