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Screenshot of Pass the USMCA TV ad Pass USMCA Coalition

Pass USMCA backs trade pact with media campaign

Initial 30-second TV spot will run over three weeks and reach viewers in various states.

The Pass USMCA Coalition launched its first major advertising campaign.

The television and digital advertisements highlight the benefits of the United States-Mexico-Canada Agreement and encourage voters to urge their congressional representatives to ratify the deal.

"The United States-Mexico-Canada Agreement will propel American trade into the 21st century," said Gary Locke, honorary co-chairman of Pass USMCA. "Millions of Americans who see this first commercial will know it benefits workers and the economy."

With an initial, seven-figure spend, the 30-second TV spot will run over three weeks and reach viewers across multiple states.

"I'm thrilled that so many Americans will hear about the value of USMCA," said Joe Crowley, honorary co-chairman of Pass USMCA and a former congressman from New York. "I hope those who see it urge their congressional representatives to ratify this deal cleanly and quickly."

As the new trade pact continues moving forward in Congress, the Pass USMCA coalition plans to release a series of television commercials and digital advertisements across the country in target media markets.

"The United States-Mexico-Canada Agreement is a win for workers -- and a win for workers is a win for America," said Pass USMCA's executive director, Rick Dearborn. "We're committed to making sure all Americans recognize the importance of this trade deal."

The Pass USMCA Coalition is a diverse group of industry trade groups that ranges from the National Cotton Council to Dow to the Small Business & Entrepreneurship Council. Learn more at

Source: Pass USMCA, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset
TAGS: Farm Policy
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