There’s a question that’s popped up in the last few years for John Deere: Why do they exhibit at CES? The trade show, once known as the Consumer Electronics Show, is more often associated with televisions and computers. But these days that show has evolved to engage all levels of society, including agriculture.

Jon Ebert, manager, North American public and industry relations, discussed the move in the latest episode of Around Farm Progress. The company had been at CES in a smaller way before 2019, but that year the company had a bigger exhibit, and has been at the show ever since, even with a significant virtual presence during the pandemic 2021 show. Ebert shares the reason behind attending, and discusses another first for the company when the show opens on January 5, 2023. Give it a listen.

Related: Sharing ag innovation story beyond the farm

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