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Ford's F-150 Lightning trucks are big sellers

The automaker held a media event in May to promote on-farm use of the vehicles.

Farm Press Staff

August 9, 2022

2 Min Read
Ford Pro displays its new F-150 Lightning electric pickups during a media day at a vineyard in Sonoma County, Calif. Wilbur-Ellis announced it has acquired 10 of the vehicles for use in California.Tim Hearden

Ford's F-150 Lightning electric pickups led a surge in sales for the American automaker in July while other vehicle brands were slumping, a business news outlet is reporting.

Over 4,469 F-150 Lightnings have now been sold this year, including 2,173 in July alone, according to Fox Business. Ford also announced that at least one F-150 Lightning has been delivered to a customer in each of the 50 U.S. states, with California leading in volume.

The Ford brand delivered a total of 163,942 new vehicles, which led the industry for the month ahead of Toyota's 153,288, according to Fox. The rest of the automakers that still release monthly sales reported a combined average of -24.8%, the news channel reported.

Related: Will electric trucks work on the farm?

The overall sales jolt followed a 31.5% increase in June and represented the first time Ford sold over 60,000 F-Series trucks in a month this year. A Ford spokesman told Fox Business it had a "stronger inventory position" in July than many of its competitors that was able to help dealers fill previously placed orders, which now account for about 50% of retail sales.

Designers at Ford Pro, a Ford Motor Co. unit that caters to commercial fleets, held a day-long media event in Sonoma County, Calif., to promote on-farm use of the F-150 Lightning pickup. About 20 automotive and agricultural reporters were allowed to test-drive the vehicles in hopes of demonstrating that its ride and power are comparable to the iconic F-150s, and marketers touted features such as the increased carrying capacity of the vehicle’s “frunk,” or front trunk, as well as its standard truck bed in the rear.

Base-model trucks that sell for about $39,400 can run for 230 miles before charging, with extended-range pickups traveling as far as 300 miles selling for up to $90,000. The F-150 Lightning trucks began production in April.

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