A June 22 field day at the Judd Hill Foundation Farm near Trumann, will feature discussions on why sustainability is important not only to cotton farmers, but also to the brands that use American-grown cotton and their consumers.

The Cotton Sustainability Field Day will begin with registration at 8 a.m. that Wednesday. The farm is located on Arkansas Highway 214, five miles south of Trumann in Poinsett County.

Field tours highlighting soil and water conservation research and field-scale soil health demonstrations will begin at 9 a.m. Attendees are encouraged to RSVP for this event.

For more information, contact Bill Robertson, extension cotton agronomist for the University of Arkansas System Division of Agriculture, at (501) 425-0549 or by email at [email protected].

The Global Sustainability Study 2021, conducted by global strategy and pricing consultancy Simon-Kucher & Partners, found significant global paradigm shifts in how consumers view sustainability and the associated generational differences in willingness to pay for sustainable products and services.

Globally, 85% of people indicate that they have shifted their purchase behavior towards being more sustainable in the past five years, the study found.

“Sustainability encompasses so much. It’s soil and water conservation, but it also means finding ways to keep farmers and those that use their products in business,” Robertson said. “That’s what we’ll be demonstrating and discussing during this field day.

“Farmers, crop consultants and others interested in learning more about sustainably produced cotton are encouraged to attend,” he said.

Field day agenda

Training and enrollment opportunities for the U.S. Cotton Trust Protocol will be offered to farmers and consultants on laptops that will be setup in the air-conditioned office after lunch. Sponsors for this event include Judd Hill Foundation, Inc.; Cotton Incorporated; Soil Health Institute and Better Cotton.

Arkansas farmers are expected to grow about 520,000 acres of cotton this year, up 8% from the previous year.

Source: University of Arkansas System Division of Agriculture, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.