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Zoetis updates website with more genomics info

Zoetis updates website with more genomics info
New web platform helps dairy and beef producers learn about Zoetis products and applications

Zoetis has launched a new website focused on its beef and dairy genomics business. The new website will offer greater convenience when ordering and access to important information relevant to management of genetics on beef and dairy operations, the company says.

"Dairy and beef producers, now more than ever, use Internet resources to gain critical information about how to manage their operations," says Doug Ricke, strategic marketing director for genetics. "Through this new website we are making it easier for beef and dairy producers to find information, order products and engage with customer service personnel in more efficient ways."

New info on the Zoetis genetics site includes:

Cows wait for their turn on the auction block at the Fairview Sale Barn on August 2, 2012, in Fairview, Illinois. (Photo by Scott Olson/Getty Images)

Product information and updates: The new site provides information dairy and beef producers need to understand how genomic products from Zoetis can benefit herd management. This includes products for livestock producers such as HD 50K, GeneMax Advantage and GeneMax Focus, and Clarifide for dairy producers. In addition to the full suite of genomic products, information on the site links to external resources and helpful product and genomic fact sheets as well.

• Ordering information: Beef and dairy producers will appreciate easy access to the ordering process for all Zoetis genomic tests, including testing kits. In addition, any visitors who have questions about Zoetis products can find information on how to contact a Zoetis customer service representative through the website.

Genetics management information: Articles and news bulletins relating to genetic management and advancements are available to help visitors stay current with new technologies.

Those seeking information about Zoetis genetic products can now use the product name as the web address.

For instance, beef producers who want more information on GeneMax Advantage can now go to, which will take the user directly to the GeneMax Advantage product page on the website.

Dairy producers can use the same concept to quickly link to This makes it easier for dairy and beef producers to quickly find specific product information without navigating through the full website.

Source: Zoetis

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