Today is "Yellow Dime Day" at a gas station in Aberdeen, S.D. It's promotion for South Dakota's ethanol industry.
During Yellow Dime Day, every gallon of E-30 drivers purchase at Kusler's, they receive a yellow dime in return. It is being sponsored by South Dakota Farmers Union. Next week, the event will be repeated at the Cenex C Store in Watertown, S.D.
Ethanol saves consumers nearly 30 cents per gallon at the pump compared to unleaded gasoline. "That's a savings of nearly $120 million annually," says Doug Sombke, South Dakota Farmers Union president. "Ethanol eliminates cancer-causing benzene and in the case of E-30, provides better performance. This is a product that is better for you, the environment and South Dakota's farming community."
"It's great to fuel up with a product that is produced locally. In our case, the ethanol we blend is produced at Glacial Lakes Energy right here in Watertown," says Jared Landmark, CEO of Sioux Valley Cooperative, a petroleum retail cooperative and one of the fuel stations participating in Yellow Dime Day.
Although drivers have had the option to fuel up with ethanol for quite some time, and multiple performance studies have proven its safety and efficiency, Landmark says there are still some who don't choose to fuel up with the locally produced option.
"Yellow Dime Day provides a great opportunity to try blended fuel," Landmark says. "I don't drive a flex-fuel vehicle, but I trust E-30 and when I fuel up with it, I get great performance and gas mileage."
Nationally, South Dakota ranks sixth in ethanol production. The industry employs about 1,900 people who on average earn about $60,000 each year. And, according to a 2012 study conducted by the South Dakota Ethanol Producers Association, each year ethanol has about a $3.8 billion economic impact statewide.
"Yellow Dime Day is a great promotional tool to help inform the public of the economic ripple effect the ethanol industry has throughout South Dakota's communities," says Brian Jennings, Executive Vice President of the American Coalition for Ethanol
Source: SD Farmers Union