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World Dairy Expo Kicks Off Today

Show offers plenty to see and do.

World Dairy Expo marketing manager Lisa Behnke says there's more to see and do at World Dairy Expo than ever before.

"If you're involved in the dairy industry it truly is a show that you can't afford to miss," Behnke says. "The latest and greatest is on display at World Dairy Expo."

Event highlights

The five-day show kicks off Tuesday, Oct. 2 and runs through Saturday, Oct. 6 at the Alliant Energy Center in Madison. More than 65,000 visitors from 80 countries are expected to attend the largest, strictly dairy-focused show in the world.

If you want to see beautiful dairy cattle, this is the place to be. More than 2,300 cattle representing seven breeds – Holsteins, Red and Whites, Jerseys, Guernseys, Brown Swiss, Ayrshires and Milking Shorthorns – will be shown all five days at the world's largest dairy show.

More than 675 companies with 1,540 commercial booths will display and sell everything from farm equipment to calf care products to information on buying alfalfa hay.

"World Dairy Expo is a great place to network with other dairy producers and agri-businesses," Behnke notes. "It's such a large one-stop shop."

Ten different one-hour educational seminars will be offered daily during the show. Topics include: "Cross Ventilation: A New Concept in Freestall Facilities," "Corn Prices Affecting the Starch Content in the Diet," "Complying with Environmental Regulations," "Communicating to Protect and Promote Dairy's Image," "Opportunities and Challenges with Sexed Semen," "Leadership…Maximizing the Return from Your People," "Management & Bio-Security Strategies for Your Herd of Tomorrow," "Managing the Freestall: From the Cow's Perspective," "Extreme Makeover: Freestall Edition," "and "What's the Big Stink: Managing Odor in Agriculture."

This year's Virtual Farm Tours will focus on a variety of operations that excel in management – of genetics, environment, employee relations, milk quality – featuring cutting-edge technology and multi-generational operations. Attendees can tour these operations and learn face-to-face, producer-to-producer through Expo's on-grounds Virtual Farm Tours.

While you're at World Dairy Expo, learn about the latest forage research at the 2007 World's Forage Analysis Superbowl stage, located in the Arena Building.

Industry enthusiasts are invited to attend World Dairy Expo's Dinner with the Stars on Wednesday evening, Oct. 3. Four individuals will be recognized for their lifetime of service to the dairy industry. The 2007 honorees include: Deb Reinhart, New Holstein, Wis., Dairy Woman of the Year; Frank Regan, Iowa, Dairyman of the Year; Steve Larson, Whitewater, Wis., Industry Person of the Year; and Dr. Juan Debernardi, Argentina, International Person of the Year.

Show schedule

In order to complete eight shows in five days, several breed shows must be scheduled to take place at the same time in the Coliseum. Following is a show schedule: Tuesday, Oct. 2, 7:30 a.m. International Junior Holstein Show; 8 a.m. Central National Ayrshire Show; 1 p.m. Central National Jersey Show (bulls and heifers); Wednesday, Oct. 3, 7:30 a.m. Central National Jersey Show (cows and groups); 12:30 p.m. International Milking Shorthorn Show; 2 p.m. Central National Brown Swiss Show (bulls and heifers); 4 p.m. Top of the World Jersey Sale; 7 p.m. World Ayrshire Event Sale; Thursday, Oct. 4, 8 a.m. Central National Brown Swiss Show (cows and groups); 1:30 p.m. National Guernsey Show – Madison (heifers); Grand International Red & White Show (bulls and heifers); 2 p.m. Brown Swiss Premier Showcase Sale; 7 p.m. International Guernsey Classic Sale; Friday, Oct. 5, 7:30 a.m. National Guernsey Show-Madison (cows and groups), 8 a.m., and Grand International Red & White Show (cows and groups); noon International Holstein Show (heifers); 7 p.m. World Classic '07 Holstein Sale; Saturday, Oct. 6, 8 a.m. International Holstein Show (cows, groups) 5 p.m. Parade of Champions and Selection of the 2007 Supreme Champion.

Several youth dairy judging contests take place at World Dairy Expo including the National 4-H and Intercollegiate Dairy Judging competitions, the International Post Secondary Judging Contest and the FFA Dairy Judging Contest.

Commercial exhibits are open daily from 9 a.m. to 5 p.m. and are located in the Exhibition Hall, the Coliseum, Arena and Outdoor Trade Mall. Daily admission for adults and children 12 and older is $7 or $21 for a season pass. Parking is free. More information about World Dairy Expo is available by calling (608) 224-6455 or visit

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