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World Dairy Expo Kicks Off Sept. 30

World Dairy Expo Kicks Off Sept. 30

More than 70,000 visitors are expected to attend event in Madison.

Dairy cattle producers and industry enthusiasts will be visiting World Dairy Expo in Madison. More than 70,000 visitors from 90 countries are expected to experience the "Designer Dairy" event Sept. 30-Oct. 4.

"World Dairy Expo is known as the largest dairy-focused event in the world and the event serves as a launch pad for new technologies and services," says Janet Keller, World Dairy Expo communications director. According to Keller, producers attend Expo for a variety of reasons.

"They're in search of the latest management tips and products to incorporate into their home operations," she says.

More than 2,500 head of dairy cattle will parade across the show's famous colored shavings.

More than 850 exhibiting companies from 29 countries will be unveiling their newest products and services at this year's show. The huge Expo trade show offers a wide array of modern dairy farm equipment and products in the Outdoor Trade Mall, Arena, Coliseum and Exhibition Hall. Everything from robotic milking systems and the latest AI technology to TMR mixers and computerized cow health monitoring systems will be on display.

All about cows
World Dairy Expo features ?ve full days of world-class cattle competition among North America's top dairy breeders.

More than 2,500 head of dairy cattle will parade across the show's famous colored shavings. Seven international breed shows will culminate with the crowning of World Dairy Expo's 2014 Supreme Champion on Saturday, Oct. 4. Five breed sales featuring top-shelf genetics will take place on the grounds during the week.

Trade show
At the World Dairy Expo trade show, attendees can have a global adventure with the newest technologies, products and services up and down every aisle. Exhibitors will present the world's largest dairy-focused trade show, showcasing everything needed to manage a herd of dairy cows.

Learn more about participating companies under the "Attendee Information" tab at The site features a searchable keyword database and interactive maps to help locate company booths at the show.

New this year
Besides the two new New Holland Pavilions, Keller says, "We have a number of online tools to make producers' visit to Expo easier and more efficient."

New this year is an online animal search tool that allows visitors to find out where a certain animal and dairy cattle exhibitors are located in the pavilions.

"That is a nice tool to help locate exhibitors," she says.

Another online tool is called Innovations Unveiled.

"If a person is looking for the latest in milking parlor attire, for example, this tool will show you where these booths are located and what they offer," Keller says,

Expo seminars
World Dairy Expo offers free daily seminars on dairy management and other industry issues. These programs will offer visitors technical expertise to help them stay knowledgeable and competitive in the global marketplace.

Forage experts will share valuable information at free daily seminars on the dairy forage seminar stage.

Virtual Farm Tours
Virtual Farm Tours allow attendees to explore a variety of successful dairy operations from across North America without leaving the expo site. Each free half-hour visual presentation, led by dairy producers, is followed by a question-and-answer session. Attendees can tour these farms and learn about them face to face, producer to producer.

Youth judging contests
World Dairy Expo also hosts numerous competitions, including national and international judging and skills contests at the 4-H, FFA, intercollegiate and postsecondary levels.

In addition, winners of the 2014 World Dairy Expo Championship Dairy Products Contest will be honored on opening day, and winning forage samples from the 2014 World Forage Analysis Superbowl will be on display throughout the week.

Hours for World Dairy Expo are 9 a.m. to 5 p.m. Tuesday through Saturday, Sept. 30-Oct. 4. Daily admission is $10 per person, and season passes are $30 per person. Parking is free.

For more information, call 608-224-6455 or visit

2014 cattle show schedule
In order to complete eight cattle shows in ?ve days, several breed shows must take place at the same time in the Coliseum. Here is the show schedule:

Tuesday, Sept. 30
7:30 a.m.  International Junior Holstein Show
7:30 a.m.  International Ayrshire Show
1 p.m.  International Jersey Show (heifers)
2 p.m.  International Milking Shorthorn Show (heifers)
7 p.m.  Top of the World Jersey Sale in the Estrumate Sale Pavilion

Wednesday, Oct. 1
7:30 a.m.  International Jersey Show (cows and groups)
12:30 p.m.  International Milking Shorthorn Show (cows)
2 p.m.  International Brown Swiss Show (bulls and heifers)
7:30 p.m.  World Ayrshire Event Sale in the Estrumate Sale Pavilion

Thursday, Oct. 2
7:30 a.m.  International Brown Swiss Show (cows and groups)
1:30 p.m.  International Guernsey Show (heifers)
1:30 p.m.  International Red and White Show (heifers)
2 p.m. World Premier Brown Swiss Sale, followed by the Milking Shorthorn Sale, in the Estrumate Sale Pavilion

Friday, Oct. 3
7:30 a.m.  International Guernsey Show (cows and groups)
7:30 a.m.  International Red and White Show (cows and groups)
Noon International Holstein Show (heifers)
2 p.m.  International Guernsey Classic Sale in the Estrumate Sale Pavilion
7 p.m.  World Classic 2014 Holstein Sale

Saturday, Oct. 4
8 a.m.  International Holstein Show (cows and groups)
5 p.m.  Parade of Champions and selection of Supreme Champion

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