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World Dairy Expo Kicks Off Oct. 2 In Madison

World Dairy Expo Kicks Off Oct. 2 In Madison

46th annual show expected to attract 65,000 producers and industry enthusiasts from 90 countries.

World Dairy Expo will offer visitors plenty to see and do Oct. 2-6 at the Alliant Energy Center in Madison, according to Janet Keller, World Dairy Expo communications and public relations manager. The theme of this year's show is "Market Fresh."

More than 65,000 producers and industry enthusiasts from 90 countries are expected to attend the 46th annual event.

"World Dairy Expo has become a gathering place for the whole industry," Keller says. "It's the place to find 'fresh' ideas and information. Whether it's new dairy equipment, like the new carousel parlors and robotic milkers, or new forage varieties, there is a lot to see and do."

SHOWING SUCCESS: Hundreds of youth get the thrill of showing at World Dairy Expo.

World Dairy Expo sets the global standard for industry events, featuring five full days of world-class competition among North America's top dairy breeders.

More than 2,500 head of dairy cattle will parade across the show's famous colored shavings. Seven national and international breed shows will culminate with the crowning of World Dairy Expo's 2012

Supreme Champion on Saturday, Oct. 6. Five breed sales featuring top-shelf genetics will take place on the grounds during the week.

Trade show
The trade show at World Dairy Expo is second to none. Attendees can investigate a global adventure in the newest technologies, products and services up and down every aisle. More than 850 companies from 28 countries will present the world's largest dairy-focused trade show, showcasing everything needed to manage a herd of dairy cows.

Learn more about participating companies under the "Attendee Information" tab at The site features a searchable keyword database and interactive maps to help locate company booths at the show.

Youth judging contests
World Dairy Expo also hosts numerous competitions, including national and international judging and skills contests at the 4-H, FFA, intercollegiate and postsecondary levels.

In addition, winners of the 2012 World Dairy Expo Championship Dairy Products Contest will be honored on opening day, and winning forage samples from the 2012World Forage Analysis Superbowl will be on display throughout the week.

Expo Seminars
World Dairy Expo offers free daily seminars on dairy management and other industry issues. These programs offer visitors technical expertise to stay knowledgeable and competitive in the global marketplace.

Continuing education credits can be earned by members of the American Registry of Professional Animal Scientists and the American Association of State Veterinary Board's Registry of Approved Continuing Education Program.

Forage experts also share valuable information at free daily seminars held on the dairy forage seminar stage.

Virtual Farm Tours
Virtual Farm Tours allow attendees to explore a variety of successful dairy operations from across North America without leaving the expo. The free half-hour visual presentations, led by dairy producers, are followed by a question-and-answer session. Attendees can tour these farms and learn face to face, producer to producer.

Hours for World Dairy Expo are 9 a.m. to 5 p.m. Tuesday through Saturday. Daily admission is $10 per person, and season passes are $30 per person. Parking is free. For more information, call 608-224-6455, email or visit

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