Kristin Olson of Windsor has been hired by World Dairy Expo as media relations manager. She will manage media and public relationships for Expo and the Dane County Fair, coordinate advertising placement and design, manage official event and showring photographer relationships, and coordinate sponsorship procurement and relationships for the Dane County Fair.
A native of Fond du Lac, Olson grew up showing dairy cattle with her family's small show herd, Crestbrooke Holsteins and Jerseys. In 2010, she graduated with a bachelor's degree in life sciences communications from the University of Wisconsin-Madison, where she was involved in several organizations and a member of the collegiate dairy judging team and National Agri-Marketing Association marketing team. She remains active in the dairy industry and serves on several committees within organizations such as the Dane County Dairy Promotion Committee and the Dodge County and Wisconsin Holstein Associations.
Olson brings a wealth of experience in agricultural communications and media relations. After graduating from college, Olson worked as a dairy advertising coordinator for Accelerated Genetics and went on to serve the State of Wisconsin as the 66th Alice in Dairyland. Most recently, she worked as an independent consultant for her own business, KnockOut Communications.
Source: World Dairy Expo