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World Dairy Expo Is 'Center Of The Dairy Universe Oct. 1-5'

World Dairy Expo Is 'Center Of The Dairy Universe Oct. 1-5'
More than 2,500 cows, 850 commercial exhibitors and 70,000 visitors are expected at the Alliant Energy Center in Madison.

Dairy cattle producers and industry enthusiasts will be visiting World Dairy Expo Oct. 1-5 in Madison. More than 70,000 visitors from 90 countries are expected to experience the “Center of the Dairy Universe” event.

“World Dairy Expo is known as the largest dairy-focused event in the world, and the event serves as a launchpad for new technologies and services,” says Janet Keller, World Dairy Expo communications and public relations manager.

According to Keller, producers attend Expo for a variety of reasons.

“They’re in search of the latest management tips and products to incorporate into their home operations,” she says.

World Dairy Expo also hosts numerous competitions, including national and international judging and skills contests at the 4-H, FFA, intercollegiate and postsecondary levels.

More than 850 exhibiting companies from 28 countries will be unveiling their newest products and services at this year’s show. The huge Expo trade show offers a wide array of modern dairy farm equipment and products in the Outdoor Trade Mall, Arena, Coliseum, New Holland Trade Center and Exhibition Hall. Everything from robotic milking systems to large TMR mixers to computerized cow health monitoring systems will be on display.

All about cows
World Dairy Expo features five full days of world-class cattle competition among North America’s top dairy breeders.

More than 2,500 head of dairy cattle will parade across the show’s famous colored shavings this year. Eight international breed shows will culminate with the crowning of World Dairy Expo’s 2013 Supreme Champion on Saturday, Oct. 5.

Five breed sales featuring top-shelf genetics also will take place on the grounds during the week.

Trade show
At the World Dairy Expo Trade Show, attendees can have a global adventure with the newest technologies, products and services up and down every aisle. Exhibitors will present the world’s largest dairy-focused trade show, showcasing everything needed to manage a herd of dairy cows.

Learn more about participating companies under the “Attendee Information” tab at The site features a searchable keyword database and interactive maps to help locate company booths at the show.


Expo seminars
World Dairy Expo offers free daily seminars on dairy management and other industry issues. These programs will provide attendees technical expertise to help them stay knowledgeable and competitive in the global marketplace.

Forage experts also will share valuable information at free daily seminars on the Dairy Forage Seminar Stage.

Virtual Farm Tours
Virtual Farm Tours allow attendees to explore a variety of successful dairy operations from across North America without leaving the Expo grounds. Each free half-hour visual presentation, led by dairy producers, is followed by a question-and-answer session.

Participants can tour these farms and learn about them face to face, producer to producer.

Youth judging contests
World Dairy Expo also hosts numerous competitions, including national and international judging and skills contests at the 4-H, FFA, intercollegiate and postsecondary levels.

General info
Hours for World Dairy Expo are 9 a.m. to 5 p.m. Tuesday through Saturday, Oct. 1-5. Daily admission is $10 per person, and season passes are $30 per person. Parking is free.

For more information, please visit

2013 cattle show schedule
In order to complete eight breed shows in five days, several shows must take place at the same time in the Coliseum. Here is the show schedule:

Tuesday, Oct. 1
7:30 a.m.   International Junior Holstein Show
7:30 a.m.   International Ayrshire Show
1 p.m.       International Jersey Show (heifers)
2 p.m.       International Milking Shorthorn Show (heifers)
7 p.m.       Top of the World Jersey Sale in the Estrumate Sale Pavilion

Wednesday, Oct. 2
7:30 a.m.  International Jersey Show (cows and groups)
12:30 p.m.        International Milking Shorthorn Show (cows and groups)
2 p.m.       International Brown Swiss Show (heifers)
7:30 p.m.  World Ayrshire Event Sale in the Estrumate Sale Pavilion

Thursday, Oct. 3
7:30 a.m.  International Brown Swiss Show (cows and groups)
1:30 p.m.  International Guernsey Show (heifers)
1:30 p.m.  International Red and White Show (heifers)
2 p.m.       World Premier Brown Swiss Sale in the Estrumate Sale Pavilion

Friday, Oct. 4
7:30 a.m.  International Guernsey Show (cows and groups)
7:30 a.m.  International Red and White Show (cows and groups)
Noon        International Holstein Show (heifers)
2 p.m.       International Guernsey Classic Sale in the Estrumate Sale Pavilion
7 p.m.       World Classic 2013 Holstein Sale in the Coliseum

Saturday, Oct. 5
8 a.m.       International Holstein Show (cows and groups)
5 p.m.   Parade of Champions and selection of Supreme Champion

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